How to Use Augmented Reality to Stand Out at Conferences

Moody Mattan • July 18, 2023

How Augmented Reality Enhances Human Decision Making

In the heart of AR's transformative power is how we, as humans, process information. Our senses serve as gateways to information, with vision standing as the champion. It's estimated that about 80% to 90% of the information we acquire comes through sight.

That's why AR is so powerful—it overlays information onto our physical world, placing it right in our context, reducing cognitive distance, and minimizing cognitive load. That "aha!" moment you're chasing? It arrives much faster with AR.

AR eradicates dependence on the hard-to-process, out-of-context 2D information found on pages and screens, and massively boosts our capacity to understand and apply information in the real world. Think of AR as a graphical user interface where the physical world around you is enhanced by a digital overlay of relevant data right when you need it. Pure magic!

Benefits of Augmented Reality in Conferences

Enhancing Communication and Interaction

By enabling attendees to interact with digital content in the real world, AR can significantly enhance communication and interaction at conferences. It encourages active participation, leading to more engaging and memorable experiences.

Facilitating Product Demonstrations

AR can revolutionize product demonstrations at conferences. Attendees can virtually interact with a product, leading to a much deeper understanding than traditional demonstrations would allow.

Improving Attendee Engagement and Experience

AR can dramatically boost attendee engagement and experience at conferences. It creates immersive and interactive experiences that captivate attendees, significantly increasing their engagement and retention of information.

Practical Ways to Incorporate Augmented Reality at Conferences

Use AR in Event Marketing

AR can be a powerful marketing tool. For instance, immersive event invitations or promotional materials can give attendees a sneak peek into what they can expect at the conference.

Implement AR in Presentations

Integrating AR into presentations can make them more engaging and unforgettable. It can bring data and information to life, simplifying complex concepts, and making it easier for attendees to understand and retain the content.

Engage Participants with AR Games

AR games can stimulate participant engagement and encourage networking at conferences. These interactive experiences not only make the event more fun but also make it a memorable experience.

Case Studies: Successful Use of AR in a Conference

Ansys at CES 2023

Ansys, with its industry-leading simulation software, presented an ideal opportunity for BrandXR. By integrating Ansys' simulations into their AR experiences, BrandXR could showcase the realistic and practical applications of their technology. This collaboration not only addressed Ansys' challenge of capturing attention but also demonstrated the potential of their AR solutions in various industries.

Henry Ford Health Rebrand

In 2022, Henry Ford Health made the courageous decision to rebrand after over 100 years, reimagining its identity and emphasizing its commitment to holistic healthcare. Alongside BrandXR, an industry leader in immersive augmented reality experiences, Henry Ford Health unveiled an inspiring, personalized, and engaging "I AM HENRY" marketing campaign. Post-launch results included improved brand recognition, increased patient engagement, and a boost in overall brand satisfaction.

Inter Miami x XBTO AR Mural for Art Basel

Experience the captivating blend of fine art, sports, and digital innovation in the remarkable collaboration between Augmented Reality (AR) experts BrandXR, soccer sensation FC Inter Miami, and XBTO, a cryptofinance powerhouse. Their synergy sparked an exhilarating AR mural experience, launched via Instagram during Art Basel, bringing the worlds of contemporary art and soccer into a thrilling digital realm. Not to mention, an exclusive NFT giveaway that sold out in days, making art and sports memorabilia accessible like never before! The result? A dazzling display of 3 million impressions and 6,000 user-generated photos and videos within just a month.

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Conclusion

Incorporating AR into conferences can significantly enhance the overall experience for attendees. From engaging marketing materials to immersive presentations and games, AR offers a unique and powerful way to stand out at conferences.

FAQs

What is Augmented Reality (AR)? AR is an interactive experience where digital information, such as images, sounds, and text, is superimposed onto our physical world in real-time.
How can AR enhance communication at conferences? AR enables attendees to interact with digital content in the physical world, encouraging active participation and creating more engaging experiences.
How can AR be used in product demonstrations at conferences? AR can bring product demonstrations to life by allowing attendees to virtually interact with a product.
How can AR improve attendee engagement at conferences? AR can create immersive and interactive experiences that captivate attendees' attention and increase their engagement and retention of information.
Can AR be used in presentations at conferences? Yes, AR can bring data and information to life in presentations, making them more engaging and memorable.