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Snapchat

AR Filters

Snapchat filters can boost a business’ visibility, as the increased use of augmented reality technology – whether through simple lenses, mobile applications or complicated, but still relatively early stage hardware – continues to expand.

Snapchat Filters

In 2022, consumer-facing companies should have among its marketing campaigns and product efforts the usual suspects, of course: ad spends, sponsored content opportunities, social media interaction and perhaps influencer scouting.

However, another arrow in the 2022 marketing quiver should be a constantly growing idea bucket that include Snapchat filter ideas.

These include but, obviously, are not limited to Snapchat AR filters, perhaps AR-driven video games and, of course, enhancements to our real world.

Production

Having a healthy number of Snapchat filter ideas is one thing.

However, the execution of the plan and production of the filters takes a certain level of expertise and specific skillsets.

While some companies might have that kind of knowledge in-house, many turn to businesses that specialize in building AR effects.

Drive Foot Traffic with Augmented Reality Experiences

Branded Immersive Public Art Experiences

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How It Works

If you have an upcoming release, Snapchat filters are a perfect way to enhance that release in an engaging way because, well, that’s the secret to doing social media well: engagement. So what are some ways to make sure that your Snapchat filter ideas not only represent the brand well but are also engaging, fun and effective?

Let’s dive into a few ideas we at BrandXR have for you and, if it’s something you want to explore for your brand, please reach out to see if a potential collaboration is a right fit for you.

Discover

A Creative Director will work with you on vision & visual targets, short-term and long-term goals.

Design/Develop

Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.

Test

This stage is all about making sure the experience meets the Goals & KPIs and is working as intended without any breaking issues. Internal testing is done during this phase.

Publish

This stage is all about getting the client’s final approval of the experience. Client provides confirmation they are happy with the final output and ready to proceed.

Frequently Asked Questions

What does the discovery phase look like?

Sales and Marketing will create a lane of communication with you. They will learn about them and how we can best serve your company and brand.

Our Creative Director will work with the client on vision & visual targets. In this phase, we'll get to know your short term and long term goals
What does the design phase look like?

Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.

- A clear understanding will determine the pipeline for development.
What does the production and development phase look like?

At this stage, the art & dev team is heads down, creating the 3D models and content vision of the experience and keeping with weekly milestones and check-ins with clients during critical stages of creation so that the art approval can happen as quickly as possible at the end of the phase.

Once the creation of art is complete, the internal dev team can now begin the experience. This stage is where the actual product of the experience happens. They will reference the KPIs established during the beginning stages of communications.
Where Can Augmented Reality Experiences be Hosted?
AR experiences can be launched and hosted across a number of AR-Enabled mobile apps and web browsers.
- White Label AR App: Electrifly, City Unseen
- Social AR Apps: Instagram, Facebook, Snapchat, TikTok
- Web-Based AR: Mobile Browsers (Safari, Chrome)
- The BrandXR Studio
- Your Custom AR App created by BrandXR
What Makes A Good Image Tracker for Augmented Reality?

A tracker can be as large or small as you want it to be, as long as the phone camera can focus on the object that’s being tracked. Typically, a great tracker image will have high contrast and well defined lines. Clothing, Accessories, Murals
What Types of Media Can be Displayed in an AR Experience?

Photos, Videos, Audio, Logos. 2D Animation, 3D Animation. Outlinks & Calls to Actions. Interactive UI Elements, Buttons & More. Production Level Special FX.