Augmented
Reality NFTs

There are many potential applications for Augmented Reality filters for your NFTs, from added utility, to gamification, and socially engaging experiences. Using one of the most effective tools in digital marketing, AR helps capture audiences on social media platforms while creating memorable experiences that drive fan-generated content.

Bringing NFT’s To Life

NFT 101

The digital revolution has brought our social life, work-life, and our passions to the internet. Now with Crypto and NFTs, all of our assets are moving online. One of the most popular use cases for blockchain technology are NFTs or non-fungible tokens. NFTs are digital collectibles that have guaranteed proof of origination and ownership. In the art world, this is called provenance. This is the difference between the value of a guaranteed original Mona Lisa painting versus the value of a mass-printed Mona Lisa painting that you can buy at Target. 


In 2021, Christie's broke records with its first-ever auction of a digital piece of art. The artist, Beeple, created one digital piece of artwork for 5,000 days, then combined those artworks into 1 collage that was auctioned as an NFT $69 million.


Now that we're spending more of our time online, status symbols like BMWs and Rolex's starts to matter less and our digital flexes start to matter more. For example, take a Bored Ape Yacht Club NFT. This is one of the biggest digital flexes that you can do today. Celebrities like Steph Curry, the Chain Smokers and Marshmallow have all paid hundreds of thousands of dollars to be part of this NFT club and to use the Bored Ape as their profile picture. This collection of 10,000 unique cartoon apes is now valued over $1 billion.


There are many potential applications for Augmented Reality in NFTs, from added utility, to gamification, and socially engaging experiences. Using one of the most effective tools in digital marketing, AR helps capture audiences on social media platforms while creating memorable experiences that drive fan-generated content.

Social AR Face Filters & Body Tracking

Enable your fans to share your profile and artwork by bringing your digital collectibles to life with 3D interactive Social AR Filters on Instagram, Snapchat, and TikTok. Social AR filters allow NFT holders to transform into their NFT characters, enabling them to easily create photos and video content promoting their assets and the NFT Project. 


Interactive Art and Merchandise

Create dream-worthy AR experiences launched by scanning your artwork or logo with interactive AR Art and Merchandise. Our Augmented Reality art experiences will work on merchandise or artwork of any size from small to large. Work with us to get connected with your very own dedicated full-stack AR development team. 

AR to NFT


Give your viewers a clear call to action located within your custom AR Experience or easter egg awards like digital twins. Reward people for viewing your AR experience by linking them to a sponsored landing page. We can help with gamification and Token-Gating your rewards.


For example, see our Broder & Sachse Real Estate NFT Initative, where we gifted a digital slice of artwork to BSRE residents in Detroit from the AR Painting experiences installed at their residence. For more inspiration, view our project with Inter Miami FC and XBTO, where the first 200 visitors of the mural were awarded with a free NFT!

Drive Foot Traffic with Augmented Reality Experiences

How It Works

Augmented Reality NFTs are the next step in bringing digital collectibles to life. By providing a more immersive experience, AR NFTs can help increase engagement and encourage spending. If you’re looking for ways to take your NFT project to the next level, consider using 3D interactive and immersive augmented reality experiences. 


Ready to talk to an AR NFT expert?

01

Discover

A Creative Director will work with you on vision & visual targets, short-term and long-term goals.

02

Design/Develop

Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.

03

Test

This stage is all about making sure the experience meets the Goals & KPIs and is working as intended without any breaking issues. Internal testing is done during this phase.

04

Publish

This stage is all about getting the client’s final approval of the experience. Client provides confirmation they are happy with the final output and ready to proceed.

Frequently Asked Questions

  • What does the discovery phase look like?

    Sales and Marketing will create a lane of communication with you. They will learn about them and how we can best serve your company and brand.



    Our Creative Director will work with the client on vision & visual targets. In this phase, we'll get to know your short term and long term goals



  • What does the design phase look like?

    Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.



    - A clear understanding will determine the pipeline for development.



  • What does the production and development phase look like?

    At this stage, the art & dev team is heads down, creating the 3D models and content vision of the experience and keeping with weekly milestones and check-ins with clients during critical stages of creation so that the art approval can happen as quickly as possible at the end of the phase.



    Once the creation of art is complete, the internal dev team can now begin the experience. This stage is where the actual product of the experience happens. They will reference the KPIs established during the beginning stages of communications.



  • What are the Different Types of Augmented Reality Experiences?

    Augmented reality experiences can be placed in your physical world using few different techniques.


    1. Image Tracking: AR Murals & AR Artwork
    2. World Tracking: Environment Effects, Place-Down Effects
    3. Face-Tracking: Face Filters
    4. Body Tracking: Virtual try-ons, digital fashion
    5. Hand + Foot Tracking: Virtual try-ons (IE jewelry, sneakers and footwear)
    6. Web-Embed: Try before you buy, product demonstrations

  • Where Can Augmented Reality Experiences be Hosted?

    AR experiences can be launched and hosted across a number of AR-Enabled mobile apps and web browsers.

    • White Label AR App: Electrifly, City Unseen
    • Social AR Apps: Instagram, Facebook, Snapchat, TikTok
    • Web-Based AR: Mobile Browsers (Safari, Chrome)
    • The BrandXR Studio
    • Your Custom AR App created by BrandXR

  • What Makes A Good Image Tracker for Augmented Reality?

    A tracker can be as large or small as you want it to be, as long as the phone camera can focus on the object that’s being tracked. Typically, a great tracker image will have high contrast and well defined lines. Clothing, Accessories, Murals

  • What Types of Media Can be Displayed in an AR Experience?

    Photos, Videos, Audio, Logos. 2D Animation, 3D Animation. Outlinks & Calls to Actions. Interactive UI Elements, Buttons & More. Production Level Special FX. 

  • What different types of artwork can be augmented?

    Any artwork that has a strong image tracker can be brought to life in augmented reality.

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