The 'I AM HENRY' Campaign with BrandXR and Henry Ford Health

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In 2022, Henry Ford Health made the courageous decision to rebrand after over 100 years, reimagining its identity and emphasizing its commitment to holistic healthcare. Alongside BrandXR, an industry leader in immersive augmented reality experiences, Henry Ford Health unveiled an inspiring, personalized, and engaging "I AM HENRY" marketing campaign. Post-launch results included improved brand recognition, increased patient engagement, and a boost in overall brand satisfaction.

The Story of Henry Ford Health

Established over a century ago, Henry Ford Health has been a cornerstone of the Detroit community, known for its world-class healthcare services and commitment to innovation. However, over the years, it became evident that their brand identity had to evolve to reflect their shift towards a more holistic approach to healthcare and their commitment to their patients and community.

Facing the challenge of modernizing a well-established brand, Henry Ford Health turned to BrandXR, leveraging their expertise in creating impactful and engaging augmented reality experiences. The goal was to create an immersive campaign that would encapsulate the "I AM HENRY" narrative, showcasing real stories from patients, team members, and community partners.

The Solution

BrandXR and Henry Ford Health developed a unique augmented reality experience for the "I AM HENRY" campaign. The AR technology brought the stories of the community to life in a way that resonated with viewers, offering a deep, personal connection that redefined the Henry Ford Health brand.

The success of the rebranding and the campaign was almost immediate. Brand recognition increased by 45% within the first three months, showing a positive response to the modern, more human-focused visual identity. The campaign also led to a 30% increase in patient engagement, reinforcing the power of community-driven storytelling. Lastly, a 15% rise in overall brand satisfaction proved that the new direction resonated deeply with patients, staff, and the community.