Augmented
Reality Murals

Bring Art to Life and Activate Public Spaces with Interactive Augmented Reality Murals! 

Talk to an AR Mural Expert

What is an Augmented Reality Mural?


Augmented reality murals combine new AR technology with one of the world's oldest art forms, mural painting and graffiti, to create a one-of-a-kind mixed reality experience.


Scan QR code signage and view the physical wall with a smartphone or tablet, and watch the interactive digital experience leap off the wall and immerse you in the artwork.


ENGAGE YOUR AUDIENCE TO CREATE CONTENT AROUND YOUR BRAND


Enable fans to create content around your brand using augmented reality murals and AR experiences. AR Murals allow viewers step inside the artwork on your walls, play games, or tell a story with animated characters and environments.


Gain valuable insights on your target audience while giving them the ability to create personalize branded content with interactive AR Experiences. Great AR experiences become content creation machines that produce millions of viral fan videos and photos.


More Information: Visit ElectriflyDetroit.com

Drive Foot Traffic with Augmented Reality Murals

Branded Immersive Public Art Experiences

Augmented Reality Mural Benefits

01

Unforgettable Brand Experiences

Surprise and Delight

Immersive, interactive, and impactful experiences combining art and technology

02

Content Creation Machines

Create a Viral Content Machine

Enable fans & followers to market for you, sharing engaging branded content

03

Engagement Metrics & Data Collections

Understand Who, What, Where, When, How

We know marketers like numbers and graphs so we got you covered

04

Enhanced Brand Visibility

Showcase Sponsor's logos, messaging, and media within the AR Experience and on signage.

05

Design Once, Deploy Infinitely

Scale the campaign to all formats at no additional costs

Image tracking allows cameras to detect, track, and augment images in the real world.

AR Mural Timeline

Frequently Asked Questions

Augmented Reality Murals (FAQ)

  • How Do Augmented Reality Murals work?

    Augmented Reality Murals use computer vision image tracking capabilities to launch interactive and immersive digital experiences on top of physical artwork. Scan the QR Code on the “Make this Mural Come Alive” signage near the artwork to launch the experience. Once the image is recognized by the camera, the AR experience will appear and users can tap on the screen to interact.

  • What is augmented reality artwork?

    Augmented Reality artwork overlays digital objects onto the real world with experiences launched on mobile devices. Some of the most popular augmented reality art use-cases are face filters on Snapchat, Instagram & Facebook.

  • What are the Different Types of Augmented Reality Experiences?

    Augmented reality experiences can be placed in your physical world using few different techniques.


    1. Image Tracking: AR Murals & AR Artwork
    2. World Tracking: Environment Effects, Place-Down Effects
    3. Face-Tracking: Face Filters
    4. Body Tracking: Virtual try-ons, digital fashion
    5. Hand + Foot Tracking: Virtual try-ons (IE jewelry, sneakers and footwear)
    6. Web-Embed: Try before you buy, product demonstrations

  • Where Can Augmented Reality Experiences be Hosted?

    AR experiences can be launched and hosted across a number of AR-Enabled mobile apps and web browsers.

    • White Label AR App: Electrifly, City Unseen
    • Social AR Apps: Instagram, Facebook, Snapchat, TikTok
    • Web-Based AR: Mobile Browsers (Safari, Chrome)
    • The BrandXR Studio
    • Your Custom AR App created by BrandXR

  • What Makes A Good Image Tracker for Augmented Reality?

    A tracker can be as large or small as you want it to be, as long as the phone camera can focus on the object that’s being tracked. Typically, a great tracker image will have high contrast and well defined lines. Clothing, Accessories, Murals

  • What Types of Media Can be Displayed in an AR Experience?

    Photos, Videos, Audio, Logos. 2D Animation, 3D Animation. Outlinks & Calls to Actions. Interactive UI Elements, Buttons & More. Production Level Special FX. 

  • How can I measure the ROI of my Augmented Reality Murals & Experiences?

    Detailed metrics data is provided for each AR experience to measure performance and ROI.  These metrics include impressions, opens, captures, saves, shares, and audience demographics. Another effective way of measuring ROI is to implement an offer or call to action within the AR experience, and compare this data to the goals of the campaign.

  • What are the Benefits of Augmented Reality Murals?

    AR Murals help brands capture audiences with the leading form of content. Social Media campaigns with AR versus traditional social media ads: 


    1. 50% reduction in cost per engagement
    2. 4x time spent looking at ads with AR filters
    3. 10x engagement with ads using AR 

  • How long does it take to produce an AR Mural?

    The timeline of an augmented reality street art mural depends on the complexity and the scope of the project. On average, simple projects can be completed in as little as 2 weeks. 

  • What different types of artwork can be augmented?

    Any artwork that has a strong image tracker can be brought to life in augmented reality.

  • Can murals be 3D?

    Artists have painted in 3D, anamorphic, and Trompe L'oeil styles for ages. Now with augmented reality technology, murals can jump off the wall and immerse the viewer like never before.

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