What is Augmented Reality Jewelry?



Some of the largest jewelry brands have explored AR filters and AR technology as a way to convince potential customers to buy. The goal is to create a customer experience that had previously been impossible and improve conversion rates for potential clients.

After all, that’s why clothing companies and department stores added trying on clothes to their customers’ shopping experience. When a shopper can envision what they will look like with new jewelry adorning their fingers, it takes more of the inherent guesswork out of shopping. That’s a specialized benefit only augmented reality can provide.

Customizing a Virtual Try-On Experience

Today, there are a number of companies who build computer generated, virtual try on experiences for jewelry, including us here at BrandXR.

For the jewelry industry, this technology will mean better service, more customized experiences and a better way to share these experiences – and your brand – with their friends. The accessibility of augmented reality jewelry and businesses who enable virtual try on jewelry to consumers grows.

Augmented reality is recognized as one of the fastest growing industries and, therefore, has become more trusted as more consumers understand it more.

That’s why augmented reality jewelry is having its surge. Using 3D-capturing technology along with skilled developers and artists, our expertise is in creating virtual representations of business’ products for customers to virtually try on.