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Elevate Your Fan Experience with Augmented Reality

AR for Fan Engagement

Augmented Reality is a technology that has been around for a few years, but it is just starting to be used by professional and college sports teams to engage with their fans. AR allows teams to superimpose digital content into the physical world, providing an enhanced experience for fans. This can be anything from adding statistics and information about players onto their live game footage, to giving fans a virtual tour of the stadium. Sports teams and their sponsors are also taking advantage of AR by adding their branding to various interactive and immersive marketing experiences.

How are professional and college sports teams using AR to engage with fans?

Professional and college sports teams are increasingly using AR to engage with fans and promote their brand. AR allows fans to experience the game in a new and interactive way, providing them with an immersive experience that they can't get anywhere else.

Additionally, teams are using AR to create virtual experiences for fans who can't make it to the game in person. This type of engagement is not only exciting for fans, but it also helps to promote the team's brand and increase ticket sales.

What is Augmented Reality?

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are "augmented" by computer-generated sensory input, such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.

AR is developed into apps and then deployed onto smartphones or head-mounted displays (HMDs), such as Google Glass, Oculus Rift, HTC Vive or Sony SmartEyeglass. There are already AR games on the market that use GPS to place virtual creatures in the real world for users to find and catch, similar to the popular game Pokémon GO. Other AR apps provide information about nearby businesses and landmarks, or display navigation information on windshields while driving. IKEA has an app that lets users see how furniture would look in their homes before purchasing it.

Branded Immersive Experiences

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Frequently Asked Questions

What benefits does AR offer fans?

AR offers a number of benefits to fans, including the ability to immerse themselves in their favorite content, interact with it in new and unique ways, and even share it with friends and family.

For example, AR can allow fans to explore their favorite content in new and exciting ways. They can interact with it in a way that traditional media simply cannot match. This can lead to a more personal and intimate experience with the content they love. Additionally, AR can also provide fans with the opportunity to share their favorite content with others in a way that is both fun and interactive.
How are sponsors taking advantage of AR?

There are a number of ways that sponsors are taking advantage of AR. One way is by using AR to create immersive experiences for fans. Another way that sponsors are using AR is by using it to create new and innovative advertising experiences. These are just a few examples of how sponsors are taking advantage of AR to create more engaging experiences for fans and consumers alike.
What impact will AR have on the future of sports?

The potential impact of AR on sports is both intriguing and exciting. It has the potential to change the way we watch and experience sport altogether. For example, AR could be used to provide fans with a more immersive and interactive experience. Ultimately, the possibilities are endless and it will be interesting to see how AR develops and is used in the world of sports in the future.
How are professional and college sports teams using AR to engage with fans?

AR is being used by sports teams to engage with fans in a variety of ways. For example, some teams are using AR to provide fans with an enhanced game-day experience, through features such as virtual reality tours of the stadium, interactive player profiles, and live stats and highlights overlaid on the game broadcast. Additionally, teams are using AR to create more immersive and engaging content for their social media channels, as well as to generate new revenue streams through things like in-app purchases and sponsorships.
What does the discovery phase look like?

Sales and Marketing will create a lane of communication with you. They will learn about them and how we can best serve your company and brand.

Our Creative Director will work with the client on vision & visual targets. In this phase, we'll get to know your short term and long term goals
What does the design phase look like?

Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.

- A clear understanding will determine the pipeline for development.
What does the production and development phase look like?

At this stage, the art & dev team is heads down, creating the 3D models and content vision of the experience and keeping with weekly milestones and check-ins with clients during critical stages of creation so that the art approval can happen as quickly as possible at the end of the phase.

Once the creation of art is complete, the internal dev team can now begin the experience. This stage is where the actual product of the experience happens. They will reference the KPIs established during the beginning stages of communications.

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How It Works

Discover

A Creative Director will work with you on vision & visual targets, short-term and long-term goals.

Design/Develop

Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.

Test

This stage is all about making sure the experience meets the Goals & KPIs and is working as intended without any breaking issues. Internal testing is done during this phase.

Publish

This stage is all about getting the client’s final approval of the experience. Client provides confirmation they are happy with the final output and ready to proceed.

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