CES Booth Experience w/ Augmented Reality: BrandXR + Ansys

EXPLORE THE
PRO STUDIO
Button

By leveraging Ansys' cutting-edge simulations and BrandXR's expertise in AR development, the collaboration aimed to stand out among fierce competition while engaging and impressing attendees. In this case study, we delve into the success metrics achieved, the story of BrandXR, and the remarkable impact of their partnership with Ansys.

The Story of BrandXR

BrandXR, a leading AR solutions provider, has been revolutionizing the way companies engage with their audience by creating captivating AR experiences. Ansys, on the other hand, is renowned for its powerful simulation software used across industries for product design, testing, and operation. With CES 2023 as the backdrop, the collaboration between BrandXR and Ansys aimed to showcase the capabilities of Ansys simulations through interactive AR demonstrations.

BrandXR, a fast-growing company recognized for its innovation in AR development, understood the tremendous opportunity to collaborate with Ansys. Their shared vision was to transform the CES booth experience by combining the power of Ansys simulations with the immersive capabilities of augmented reality.

Prior to the collaboration, BrandXR faced the challenge of standing out in a highly competitive CES environment. Traditional booth setups lacked the wow factor necessary to captivate attendees, limiting their ability to effectively demonstrate the value of their AR solutions. Recognizing this, BrandXR sought a strategic partnership to revolutionize their booth experience and drive engagement.

Ansys, with its industry-leading simulation software, presented an ideal opportunity for BrandXR. By integrating Ansys' simulations into their AR experiences, BrandXR could showcase the realistic and practical applications of their technology. This collaboration not only addressed BrandXR's challenge of capturing attention but also demonstrated the potential of their AR solutions in various industries.