Transforming CES Booth Experience with Augmented Reality:

BrandXR and Ansys Collaboration

Discover how BrandXR, a leading provider of augmented reality solutions, partnered with Ansys, the simulation software for product design, testing, and operation, to create a captivating booth experience at CES 2023.

By leveraging Ansys' cutting-edge simulations and BrandXR's expertise in AR development, the collaboration aimed to stand out among fierce competition while engaging and impressing attendees. In this case study, we delve into the success metrics achieved, the story of BrandXR, and the remarkable impact of their partnership with Ansys.

Increased Booth Engagement: Through interactive augmented reality experiences, BrandXR and Ansys captured the attention of CES attendees, resulting in a significant boost in booth engagement and foot traffic.

Enhanced Brand Awareness: The unique AR activations at the booth generated considerable buzz, making BrandXR and Ansys the talk of the event, and increasing brand visibility within the industry.

Positive Attendee Feedback: Attendees were astounded by the interactive and immersive experiences delivered by BrandXR and Ansys, positioning the booth as one of the top attractions at CES.

The Story of BrandXR

BrandXR, a leading AR solutions provider, has been revolutionizing the way companies engage with their audience by creating captivating AR experiences. Ansys, on the other hand, is renowned for its powerful simulation software used across industries for product design, testing, and operation. With CES 2023 as the backdrop, the collaboration between BrandXR and Ansys aimed to showcase the capabilities of Ansys simulations through interactive AR demonstrations.

BrandXR, a fast-growing company recognized for its innovation in AR development, understood the tremendous opportunity to collaborate with Ansys. Their shared vision was to transform the CES booth experience by combining the power of Ansys simulations with the immersive capabilities of augmented reality.


Prior to the collaboration, BrandXR faced the challenge of standing out in a highly competitive CES environment. Traditional booth setups lacked the wow factor necessary to captivate attendees, limiting their ability to effectively demonstrate the value of their AR solutions. Recognizing this, BrandXR sought a strategic partnership to revolutionize their booth experience and drive engagement.


Ansys, with its industry-leading simulation software, presented an ideal opportunity for BrandXR. By integrating Ansys' simulations into their AR experiences, BrandXR could showcase the realistic and practical applications of their technology. This collaboration not only addressed BrandXR's challenge of capturing attention but also demonstrated the potential of their AR solutions in various industries.

Are you looking to create extraordinary booth experiences that leave a lasting impact on your audience?

Connect with our sales team to explore how BrandXR and Ansys can transform your events and engagements.

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