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Instagram
AR Filters

Augmented Reality is an exciting yet simple, first step that brands can take to get closer to the Metaverse. While a fully realised version of the Metaverse will take years to arrive, Augmented Reality will most definitely play a role in it. And AR is something tangible you can engage today to drive consumer engagement.

We partnered with 10 advertisers to understand the value of adding AR to their campaign strategies.

3X

boost in brand lift in campaigns that combine BAU ads and AR ads vs. BAU campaigns*

59%

lower cost for campaigns that incorporated AR effects compared with the BAU only campaigns

90%

confidence in our results from tests that explore how adding AR to campaigns measurably drives awareness at a lower cost*

Facebook and Instagram Filter Market Size

Instagram Filters

Here are 5 reasons BrandXR strongly recommends launching your first augmented reality experience as an Instagram filter:

Massive User Base: Facebook is the world’s largest social media platform with 2.96 billion monthly active users and Instagram is the 4th most popular, with over 2.35 billion monthly active Instagram users. Meta’s Spark AR platform allows filters to published to both Facebook and Instagram by simply selecting a checkbox. By launching your AR experience as a Facebook and Instagram filter, you can tap into a massive user base of a collective 5+ billion monthly active users to reach a wide audience.
Engaging and Shareable: AR filters are highly engaging and shareable. Users love to play with filters and share them with their friends, which can create a viral effect and increase brand awareness. By creating a fun and interactive AR filter, you can engage with your audience in a more meaningful way and create a positive association with your brand.
Cost-effective: Launching an AR experience as an Instagram filter is cost-effective compared to other AR experiences like mobile apps or experiential activations. You don't need to spend a lot of money on development, production, or promotion. You can create a filter for a fraction of the cost and still achieve your marketing objectives.
Improve AR Filter Campaign Performance with Ads: Meta's Ad platform offers advanced targeting options that allow you to reach your desired audience with precision. You can target users based on demographics, interests, behaviors, and even their engagement with AR filters. This means that you can promote your AR filter to users who are most likely to engage with it, resulting in higher engagement rates and better campaign performance.
Measurable Results: Instagram provides detailed analytics on the performance of your AR filter, including the number of impressions, shares, and saves. This data can help you measure the effectiveness of your campaign and optimize it for better results.

BrandXR's Creative Ideas for Instagram Filters

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How It Works

If you have an upcoming release, Snapchat filters are a perfect way to enhance that release in an engaging way because, well, that’s the secret to doing social media well: engagement. So what are some ways to make sure that your Snapchat filter ideas not only represent the brand well but are also engaging, fun and effective?

Let’s dive into a few ideas we at BrandXR have for you and, if it’s something you want to explore for your brand, please reach out to see if a potential collaboration is a right fit for you.

Discover

A Creative Director will work with you on vision & visual targets, short-term and long-term goals.

Design/Develop

Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.

Test

This stage is all about making sure the experience meets the Goals & KPIs and is working as intended without any breaking issues. Internal testing is done during this phase.

Publish

This stage is all about getting the client’s final approval of the experience. Client provides confirmation they are happy with the final output and ready to proceed.

Frequently Asked Questions

What does the discovery phase look like?

Sales and Marketing will create a lane of communication with you. They will learn about them and how we can best serve your company and brand.

Our Creative Director will work with the client on vision & visual targets. In this phase, we'll get to know your short term and long term goals
What does the design phase look like?

Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.

- A clear understanding will determine the pipeline for development.
What does the production and development phase look like?

At this stage, the art & dev team is heads down, creating the 3D models and content vision of the experience and keeping with weekly milestones and check-ins with clients during critical stages of creation so that the art approval can happen as quickly as possible at the end of the phase.

Once the creation of art is complete, the internal dev team can now begin the experience. This stage is where the actual product of the experience happens. They will reference the KPIs established during the beginning stages of communications.
How can I measure the ROI of my Augmented Reality Murals & Experiences?

Detailed metrics data is provided for each AR experience to measure performance and ROI. These metrics include impressions, opens, captures, saves, shares, and audience demographics. Another effective way of measuring ROI is to implement an offer or call to action within the AR experience, and compare this data to the goals of the campaign.
What are the Different Types of Augmented Reality Experiences?
Augmented reality experiences can be placed in your physical world using few different techniques.
1. Image Tracking: AR Murals & AR Artwork
2. World Tracking: Environment Effects, Place-Down Effects
3. Face-Tracking: Face Filters
4. Body Tracking: Virtual try-ons, digital fashion
5. Hand + Foot Tracking: Virtual try-ons (IE jewelry, sneakers and footwear)
6. Web-Embed: Try before you buy, product demonstrations
What Makes A Good Image Tracker for Augmented Reality?

A tracker can be as large or small as you want it to be, as long as the phone camera can focus on the object that’s being tracked. Typically, a great tracker image will have high contrast and well defined lines. Clothing, Accessories, Murals
What Types of Media Can be Displayed in an AR Experience?

Photos, Videos, Audio, Logos. 2D Animation, 3D Animation. Outlinks & Calls to Actions. Interactive UI Elements, Buttons & More. Production Level Special FX.