Detroit Opera House Augmented Reality Experience

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The Detroit Opera House, known for its artistic excellence and commitment to accessibility, identified an opportunity to push boundaries and connect with audiences in new, immersive ways. By bringing the opera house's renowned mural to life and introducing interactive AR features on Instagram, this collaboration has successfully boosted audience engagement, deepened understanding of opera productions, and increased accessibility to the art form.

The Story of Detroit Opera House

The Detroit Opera House, a beacon of culture and artistry in the heart of Detroit, has a rich history of delivering exceptional performances and stirring audience emotions. However, it recognized the challenges that opera, as an art form, can pose for new audiences. Perceived barriers to entry and preconceptions about the exclusivity of opera threatened to limit its reach.

With a keen eye on innovation and a desire to emphasize community, accessibility, and artistic risk-taking, the Opera House found a promising partner in BrandXR. Known for its groundbreaking AR technology, BrandXR could offer immersive digital experiences that align perfectly with the Opera House's mission.

The Detroit Opera House decided to collaborate with BrandXR, envisioning a digitally-augmented opera experience that would both elevate existing offerings and attract new patrons. Through the creation of an AR Mural and interactive Instagram filter, the Detroit Opera House aimed to demystify the opera-going experience and engage with audiences on an entirely new level.

Impressed by the transformation at the Detroit Opera House? Your business could be next.

With BrandXR's pioneering AR technology, you too can reimagine audience engagement and make lasting impacts. To find out how BrandXR can create customized AR experiences for your brand, get in touch with our expert team today.

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