Broder & Sachse Real Estate | AR Real Estate Case Study

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This unique collaboration led to the creation of an exclusive NFT art program, establishing a seamless blend of technology, creativity, and luxury living. Over 800 residents became proud owners of unique digital art pieces, while Detroit artists got a significant exposure boost. This fascinating journey reflects the merging of traditional real estate development and digital innovation, while fostering a thriving community in the heart of Detroit.

The Story of Broder & Sachse Real Estate and BrandXR

Broder & Sachse Real Estate, a well-regarded Detroit-based real estate development company, manages residential buildings such as The Hamilton, The Albert, and The Scott. Recognizing the power of art to connect and inspire, they have consistently promoted local artists through in-house art programs at their properties.

BrandXR, on the other hand, is an Ann Arbor-based augmented reality platform making waves in the tech world. Their cutting-edge software transforms static art into interactive digital experiences that users can explore right from their smartphones.

The opportunity to partner arose from a shared vision of promoting local artists and introducing a unique luxury experience for residents. Their challenge was to develop an innovative concept that could combine art, technology, and community, while respecting the integrity of each artist’s work.

After considering several avenues, the teams at Broder & Sachse and BrandXR arrived at the perfect solution: Augmented Reality (AR) art pieces minted as Non-Fungible Tokens (NFTs). This concept not only elevated the art experience for residents but also offered a novel way for them to own and engage with the artwork.

The Future of NFT Programs

With the program's success, Broder & Sachse and BrandXR are keen to explore more NFT initiatives in the future. The immense potential for NFTs to promote art, engage communities, and redefine luxury living is clear. They eagerly look forward to driving further innovation at the intersection of real estate, art, and technology.