How BrandXR and NBA's Instagram Filters Amplified Fan Engagement

To celebrate the NBA’s 75th Anniversary, they enlisted BrandXR, a leading immersive technology firm, to design innovative Instagram filters. As a result, they witnessed an explosion of engagement, with the two filters generating a combined 50M+ impressions and 18,000+ user-generated videos in just 3 weeks.

The Story of the NBA and BrandXR

Founded in 1946, the NBA (National Basketball Association) is a renowned professional basketball league in North America. The organization is widely recognized for its role in promoting the sport globally, hosting numerous thrilling matches, and producing the world's greatest basketball talent.

As the NBA approached its 75th anniversary, they sought to engage their global fanbase in a novel, immersive way. The NBA recognized the immense potential of social media as a tool to connect with fans, especially younger demographics.

BrandXR, renowned for its mastery in immersive technology, was their ideal partner. Known for its cutting-edge augmented reality (AR) experiences, BrandXR has a track record of transforming user engagement through digital innovation.

The NBA saw potential in BrandXR's ability to merge nostalgia, the thrill of basketball, and the viral nature of social media into one captivating package. The two bespoke Instagram filters – "NBA Gibberish" and "NBA Diamond Ball" – were designed to spark intrigue, engagement, and user-generated content.

Are you intrigued by the remarkable results BrandXR achieved for the NBA's 75th Anniversary?

If you'd like to see how our expertise in immersive technology can revolutionize your user engagement and brand awareness, our team is ready to assist.

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