Amplifying Positive Peace: Rotary International, Pow! Wow! Worldwide

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Discover how BrandXR and Electrifly joined forces with Rotary International, Hawaiian artist Luke DeKneef, and Pow! Wow! Worldwide (now World Wide Walls, Hawaii Walls) to create an immersive augmented reality mural experience that brought art, unity, and positive peace to the streets of Kakaako, Honolulu. This case study highlights the remarkable success metrics achieved through this collaboration, showcasing the transformative power of technology in the art world.

The Story of Rotary International

Rotary International is a global network of dedicated individuals committed to making a positive impact in communities worldwide. Established in 1905, Rotary has a rich history of over a century in serving humanity. Rotary members, known as "people of action," collaborate across continents and cultures to tackle the world's most pressing challenges. Through their collective efforts, Rotary has been instrumental in promoting health, prosperity, and peace in communities across the globe. From eradicating polio to implementing sustainable projects in education, water and sanitation, maternal and child health, and economic development, Rotary members contribute millions of dollars and volunteer hours each year. Rotary's annual conventions, held in different cities worldwide, serve as platforms for members to exchange ideas, share projects, foster friendship, and celebrate diverse cultures and traditions. As Rotary continues its mission to create lasting change, the organization remains at the forefront of transformative initiatives, embodying the spirit of service above self.

The Story of Pow! Wow! Worldwide / World Wide Walls

Since its inception in Hong Kong in 2009, POW! WOW! Worldwide has emerged as a driving force in the street art movement, captivating audiences worldwide. With thousands of internationally renowned contemporary, street, and graffiti artists contributing their talent, the festival has transformed cities across the United States and expanded its reach to Japan, Korea, Rotterdam, Israel, Guam, Taiwan, and beyond. Evolving into Worldwide Walls, the festival has become a global network of artists, embracing murals and art as a means to foster creativity and community engagement. With a diverse range of initiatives, including art exhibitions, lecture series, schools for art and music, creative community spaces, concerts, and live art installations, Worldwide Walls unites over a hundred international and local artists in more than 10 cities around the globe. As the festival continues to evolve, it eagerly embraces the integration of digital art and immersive technology, exploring new dimensions of artistic expression and creating unforgettable experiences for attendees.

The Story of Luke DeKneef

Luke DeKneef, a self-taught Hawaiian artist, has always been passionate about capturing the essence of the ocean through his artwork. However, he faced challenges in gaining exposure and navigating the art world due to limited resources. When Rotary International approached him to collaborate on a mural for their annual convention, Luke saw an incredible opportunity to showcase his talent and promote the positive impact of art.

With the support of BrandXR and Electrifly, Luke's vision came to life. The collaboration empowered him to incorporate augmented reality into his artwork, enabling a dynamic and immersive experience for viewers. Luke's exceptional talent and his ability to seamlessly blend traditional art with technological innovation made him the perfect artist to capture the heart of Rotary's mission.

Experience the Future of Art:

Immerse yourself in the captivating world of augmented reality art and witness the transformative power of technology. Contact our sales team to explore how BrandXR and Electrifly can help your brand create memorable and interactive experiences that engage, inspire, and leave a lasting impact on your audience.

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