Driving the Viral Road: Chevrolet and BrandXR's Instagram Filter Success

EXPLORE THE
PRO STUDIO
Button

When two iconic brands join forces, remarkable things happen. In a captivating partnership, Chevrolet - the quintessential American automotive brand - and BrandXR, a leader in extended reality solutions, aimed to create an unforgettable experience for fans at the Country Music Association (CMA) Fest. Their cutting-edge Instagram filter not only added a novel twist to the celebrations but also drove unprecedented engagement levels. The result? Over 100,000 filter uses, with an average interaction time of 31 seconds, and viral success in countries across the globe.

The Story of Glorious Chevrolet and BrandXR

For years, Chevrolet has been a pillar of the American automotive industry, synonymous with performance, reliability, and a dash of style. When the time came for the 50th celebration of the CMA Fest, Chevrolet wanted to provide an engaging, unique experience for their fans. The challenge? Connecting the brand's long-standing partnership with CMA to its forward-thinking vision embodied in its all-new EV line-up.

Enter BrandXR, an innovative tech company specializing in creating extended reality solutions. They recognized Chevrolet's opportunity to leverage Instagram, a platform beloved by country music fans, to foster a memorable, engaging, and shareable brand experience.

BrandXR worked hand-in-hand with Chevrolet to design an Instagram filter that epitomized the rugged charm of Chevy and the nostalgic vibes of the world's longest-running Country Music festival. It was an instant hit, attracting fans to not only interact with the filter but also to share their fun-filled experiences.

The global impact was beyond expectations - the filter went viral, turning heads in Brazil, United States, Mexico, and beyond. It brought Chevrolet's brand essence to life, connecting with fans on a personal, experiential level, and enhancing the brand's image as a forward-thinking innovator.

Inspired by Chevrolet's viral success at the CMA Fest? Ready to revolutionize your brand's engagement with fans?

Get in touch with our team at BrandXR to create an engaging and memorable digital experience. Your brand's journey towards viral social media success is just a click away.

More Case Studies