What's an Augmented Reality Business Card and How to Get One

Moody Mattan • May 10, 2023

In the digital age, networking is more important than ever, and making a memorable first impression can be the key to establishing long-lasting professional relationships. That's where augmented reality (AR) business cards come in. These innovative cards combine the best of traditional business cards with cutting-edge technology to create a unique and engaging experience. In this article, we'll explore what an AR business card is, its benefits, and how you can get your own.

What is Augmented Reality?

Augmented reality is a technology that overlays digital content, such as images, videos, or 3D models, onto the real world. This can be achieved through various devices, like smartphones, tablets, or AR glasses. By combining the physical and digital worlds, augmented reality provides users with an enhanced and interactive experience.

What is an Augmented Reality Business Card?

An augmented reality business card is a physical or digital card that uses AR technology to display additional information or interactive content when viewed through a compatible device.

Benefits of AR Business Cards

Stand out from the crowd: AR business cards create a memorable experience that helps you make a lasting impression on your contacts.
Showcase your work: By incorporating multimedia content like videos or 3D models, you can demonstrate your skills or portfolio in an innovative way.
Interactive and engaging: AR business cards encourage users to interact with your content, fostering a deeper connection with your personal or professional brand.

How AR Business Cards Work

When someone scans or views your AR business card using a compatible device, the AR content is triggered, displaying the additional information or interactive features. This could include your contact details, a video introduction, a 3D model of your latest project, or even a mini-game.

Designing Your AR Business Card

Choosing the Right AR Platform

To create an AR business card, you'll need to select an AR platform that supports this feature. Some popular options include the 8th Wall, BrandXR Studio, Layar, and Zappar. These platforms typically offer templates and tools to help you design and develop your AR content.

Designing the Visual Elements

Just like a traditional business card, your AR card should include your name, job title, and contact information. However, the visual design should also incorporate elements that complement the AR experience, such as a QR code, NFC tag, or a distinctive marker that triggers the AR content.

Adding Interactive Features

Think about the type of AR content you'd like to include on your card. This could be a video, 3D model, or interactive buttons that link to your website, social media profiles, or other relevant resources.

Printing Your AR Business Card

QR Codes and NFC Technology

To make your AR business card easily accessible, consider incorporating QR codes or NFC technology. These technologies enable users to scan or tap your card with their smartphone or tablet, instantly triggering the AR experience.

Choosing the Right Printer

While some AR business cards can be created entirely digitally, others require printing on physical materials. In this case, it's essential to select a printer that can accommodate the special features of your card, such as QR codes, NFC tags, or unique markers. Look for a printing company that specializes in AR cards and can guide you through the process.

Sharing Your AR Business Card

Networking Events

AR business cards are perfect for networking events, as they can help you stand out and make a lasting impression. Hand out your cards during meetings, conferences, or workshops, and watch your connections grow.

Social Media Integration

Take advantage of social media platforms to share your AR business card. You can post images or videos of your card on platforms like LinkedIn, Facebook, or Instagram, and encourage your followers to try out the AR experience.

Email Signatures

Adding a link to your AR business card in your email signature is a subtle yet effective way to promote your card. Whenever you send an email, your recipients will have the opportunity to explore your AR content and connect with you on a deeper level.

Schedule a Demo

An augmented reality business card is an innovative way to make a memorable impression and showcase your skills, creativity, and professionalism. By following the steps outlined in this article, you can design, print, and share your own AR business card, setting yourself apart from the competition and fostering strong connections in your professional network.

FAQs

Are AR business cards expensive to create?

Creating an AR business card can be more expensive than a traditional card, but the investment may be worth it for the unique experience and increased networking potential. Costs will vary depending on the AR platform, design, and printing services you choose.

Do I need any special skills to create an AR business card?

Some basic design skills may be helpful, but many AR platforms offer templates and tools to guide you through the process. Additionally, you can always seek the help of a professional designer or developer if needed.

Can I create a digital-only AR business card?

Yes, you can create a digital AR business card that can be shared via email, social media, or other online platforms. This option eliminates the need for physical printing and may be more cost-effective.

Will my AR business card work on all devices?

While most modern smartphones and tablets support AR technology, compatibility may vary depending on the specific AR platform you choose. Be sure to research the platform's requirements and limitations before creating your card.

How can I track the success of my AR business card?

Many AR platforms offer analytics tools that allow you to monitor user engagement, such as the number of scans, views, or interactions with your card's content. This data can help you measure the success of your AR business card and make improvements as needed.