Best Augmented Reality Creation Software for Marketers and Brands

As brands aim to captivate audiences and drive sales, augmented reality (AR) has become a transformative tool for marketers. AR offers endless possibilities, from interactive AR experiences on websites to personalized, in-app features. But with a crowded market, which AR creation software stands out for its usability and results? Here’s a roundup of top choices, especially for marketers and brands looking to leverage the power of AR.

1. BrandXR Studio: No-Code Augmented Reality Platform

BrandXR Studio is an award-winning, no-code AR platform tailored for marketers, enabling them to create, publish, and measure AR experiences without requiring technical expertise. This platform is designed to bridge the skills gap in AR development, providing robust tools that make it simple to build custom AR experiences quickly and affordably.

Highlights:

• 3D Content Generation: BrandXR Studio includes features like 3D model uploads and AI-powered 3D asset generation.
• Integrations with Social Media: Publish AR filters directly to platforms like Instagram and Snapchat, and TikTok. 
• Analytics and Engagement Tracking: Built-in tools allow marketers to measure campaign success and optimize for future strategies.
• E-commerce Integration: View 3D models of products in real-world environments, ideal for eCommerce applications.

BrandXR Studio offers one of the most comprehensive and user-friendly AR solutions, making it perfect for brands looking to enhance engagement and conversions through interactive AR content​​.

2. ZapWorks: Advanced AR Platform for Creative Teams

ZapWorks by Zappar is a robust AR creation tool that combines ease of use with extensive creative control. This platform caters to marketers who want to create highly interactive experiences without deep coding knowledge.

Highlights:

• 3D Modeling and VR Integration: Marketers can create and animate 3D objects, which can be seamlessly integrated into real-world environments.
• Interactive AR Experiences: The software supports creating AR games, quizzes, and interactive scenes that engage potential customers.
• E-commerce Ready: Embed AR features directly into product pages, giving users a lifelike preview of products in their own space.

ZapWorks has a high learning curve compared to no-code platforms but rewards users with powerful tools ideal for unique branded experiences that stand out in the marketplace​.

3. Adobe Aero: Creative Augmented Reality for Designers

Adobe Aero is Adobe’s AR solution geared toward artists and marketers comfortable with the Adobe Creative Suite ecosystem. This tool allows users to create and publish interactive AR content with the design power Adobe is known for.

Highlights:

• Seamless Integration with Adobe Software: Users can easily import assets from Photoshop and Illustrator, which makes it ideal for brand designers.
• Intuitive User Interface: Aero’s drag-and-drop functionality is accessible for marketers with limited technical skills.
• Interactive Capabilities: Adobe Aero supports basic interactivity, allowing brands to create engaging experiences for mobile or tablet use.

Adobe Aero best suits brands with an existing Adobe subscription and design-savvy marketers who want to transform 2D visuals into immersive 3D and AR content​​.

4. Unity and Vuforia: AR Creation for Tech-Savvy Marketers

For brands with technical teams or developers, Unity and Vuforia present a powerful combo for creating both AR and VR applications. Vuforia’s AR capabilities integrate with Unity, giving users a platform to design and deploy sophisticated AR applications.

Highlights:

• Comprehensive AR and VR Creation: Supports high-quality AR applications, from product visualization to interactive 3D games.
• Real-World Tracking: Uses robust image tracking to ensure virtual objects align well within real-world environments.
• Advanced Customization Options: Allows developers to implement interactive features that respond to user actions.

Although Unity and Vuforia are high-performing tools for advanced AR development, they require substantial coding knowledge, making them best suited for larger marketing teams or brands investing in long-term, custom AR experiences​​.

5. Blippar: Accessible AR Solutions for Marketing Campaigns

Blippar provides a straightforward AR creation experience, particularly popular among marketers looking for simple, campaign-focused AR solutions. Its ease of use and fast deployment options make it a good choice for interactive ads and social media AR filters.

Highlights:

• No-Code Development: Ideal for marketers new to AR, Blippar offers tools to create AR content without any coding.
• Quick Campaign Turnaround: Users can deploy AR filters, interactive banners, and product demos that drive customer engagement.
• Analytics and Campaign Insights: Blippar includes analytics features, allowing users to track the performance and engagement of AR content.

Blippar is a flexible option for brands experimenting with AR-driven campaigns and engaging audiences across social media channels​.

6. 8th Wall: Web-Based Augmented Reality for Brand Accessibility

8th Wall enables brands to develop AR experiences that run directly in mobile browsers, removing the need for app downloads. This web-based platform appeals to marketers looking to create accessible AR campaigns that reach wider audiences.

Highlights:

• WebAR Technology: AR content runs in browsers, ensuring high accessibility and engagement without needing app downloads.
• Customizable Templates: Offers templates for rapid campaign creation, which can be customized to fit specific brand guidelines.
• High-Quality Visuals: 8th Wall’s AR experiences have a reputation for delivering high-quality visuals, even on mobile devices.

8th Wall is best for brands wanting to reach users quickly and conveniently by embedding augmented reality directly into their websites or social media​​.

Conclusion: Choosing the Right AR Software for Your Brand

Choosing the best AR creation software depends on a brand’s objectives, technical expertise, and target audience. For brands focused on accessibility and ease of use, no-code platforms like BrandXR Studio or Blippar offer a seamless experience. In contrast, teams with developers may benefit from the customization options provided by Unity and Vuforia. And for marketers aiming to create web-based, accessible AR, 8th Wall’s WebAR technology provides an edge in engaging mobile users directly.

AR is more than a buzzword; it’s a game-changing tool for marketers looking to connect with audiences in new and meaningful ways. With the right AR creation platform, brands can create memorable, interactive, and effective campaigns that leave lasting impressions on potential customers. Whether you’re looking to embed augmented reality into your website, visualize products in 3D, or engage users through interactive content, there’s an AR tool tailored to your needs.

By leveraging AR, brands can stand out in crowded markets, foster deeper connections, and ultimately drive conversions.