Case Study: AR Bobbles

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Bring your favorite athlete, celebrity, or even your own custom bobblehead to life with the AR Bobbles app!

AR Features include:

  • Visualize a Bobblehead before you buy

  • Dynamic 3D Statistics Visualizations

  • Up-to-date Player Info & Statistics

  • AR Video Highlights

  • Stay in the loop with current news & events

  • AR Facial Filters

  • AR Portals

  • AR Mini Games

The AR Bobbles app is a FREE to download app on Apple and Android devices. A full list of available bobbles are being calculated. Keep an eye out for the updated list on our app.

 

880%

increase in

online sales

64 sec

avg play time
spent by users

10+

professional sports
teams interested in partnerships

 

The Story

The largest bobblehead retailer in the country tasked us with reinventing the traditional bobblehead experience to boost fan engagement with augmented reality.

bob·ble·head /ˈbäbəlˌhed/ noun

a figurine with a disproportionately large head mounted on a spring so that it bobs up and down, often made as a caricature of a famous person.

+

aug·men·ted re·al·i·ty noun

a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.

The Solution

The AR Bobbles App uses a combination of object and image tracking from BrandXR’s computer vision platform to identify specific bobbleheads and trigger augmented reality experiences. Once a bobblehead is scanned users can view dynamic 3D statistics visualizations, augmented reality video highlights, or get exclusive behind the scenes access through augmented reality portals.

The Results

AR Bobbles now provides professional sports teams with a fun augmented reality fan engagement and sponsorship maximizing revenue generation tool that can be added to any team’s app.