AR/VR in Construction: 10 Key Use Cases Transforming the Industry

Moody Mattan • January 11, 2025

The construction industry has long wrestled with the classic trifecta: scope, schedule, and costs. As projects grow more complex and clients demand ever-faster turnarounds, contractors must find ways to keep projects on track while staying within budget. Although the industry has seen waves of technological innovation, few have been as game-changing as the rise of augmented reality (AR) and virtual reality (VR).


According to a 2020 study featured in Data, a peer-reviewed, open-access journal, AR/VR usage within the architecture, engineering, and construction (AEC) industry is rising annually. While AR and VR will never replace sound design, good communication, and robust management practices, they can function as powerful enablers. They allow teams to collaborate in immersive environments, spot issues before they become costly rework, and align stakeholder expectations early and often.


As Josh Rodgers, Integrated Construction Manager at Mortenson, explains:


“Technology is also not a problem solver in and of itself. You need first to identify which problems you’re struggling with and what type of technology investment will help you improve your daily work. Virtual reality isn’t a substitution for good design and construction, but it’s a valuable tool in our tool kit.”



Below, we’ll look at 10 key use cases where AR/VR is transforming the construction industry, helping contractors tackle communication challenges, better justify design decisions, improve training programs, and more—ultimately giving them something close to that coveted “crystal ball” that predicts the future.

1. Design Justification and Stakeholder Buy-In


The Challenge:


When new buildings are proposed, architects and contractors often have to justify design decisions to city officials and community stakeholders. Sometimes, two-dimensional renderings or CAD drawings aren’t enough for non-technical audiences to visualize how a new building will fit into the surrounding environment.


How AR/VR Solves It:


Augmented reality overlays 3D models onto existing physical spaces, making it possible to perform a real-time site walk and view a proposed building’s size, scale, and aesthetics in context. This ensures that all stakeholders—clients, municipalities, and community members—can see exactly how a building will look once constructed.


A compelling example comes from Valerio Dewalt Train, an architecture and design firm that used AR to justify a 36-story tower in Denver. They wanted to show how the structure would blend seamlessly into the skyline. Adam Farooq, Marketing Director and Lead XR Developer at Valerio Dewalt Train, recalls:


“The first time I opened up Unity Reflect Review to get the 1:1 experience of the tower, it was breathtaking. Your eyes light up the first time you do it. Having that perspective on the ground and looking up, knowing that’s the view most people in Denver will see, is special.”


With AR, Valerio Dewalt Train could iterate more quickly, communicate changes in real time, and reduce rework. Questions from city officials and community members were addressed far more efficiently than in traditional, meeting-heavy processes.


2. Real-Time Communication and Collaboration


The Challenge:


Across construction projects, communication breakdowns are alarmingly common. A survey by the Fails Management Institute (FMI) and PlanGrid of over 600 construction leaders found that $177.5 billion is spent each year in the United States fixing construction mistakes and managing conflict. Of this, $31 billion is attributed directly to rework caused by miscommunication.


More meetings or longer email chains rarely solve communication challenges. They can create additional layers of complexity, wasting valuable time that could be better spent moving the project forward.


How AR/VR Solves It:


VR and AR facilitate immersive collaboration, allowing participants to engage with 3D models of a project as though they’re physically walking through the space. Remote stakeholders can “meet” inside a shared virtual environment, see the exact same model simultaneously, and annotate or mark up issues in real time.


Saeed Eslami, founder of VisualLive and head of the AEC industry vertical at Unity Technologies, points out:


“When I worked for Hensel Phelps, we used to have meetings almost every day. We spent hours doing this to try to avoid miscommunication, but those meetings were the enemy of our schedules and budgets.”


Through a virtual model, teams can spot design conflicts, clarify details, and discuss solutions instantly—no need for endless back-and-forth phone calls or emails. Josh Cheney, Senior Manager of Strategic Alliances at Autodesk, has seen this firsthand:


“Watching team members tweak the design and take notes on it in real time was incredible.”


3. Reducing Rework and Misunderstanding


The Challenge:


Rework is one of the most notorious budget drains in construction. Rework leads to schedule overruns and additional costs, Whether because of an overlooked design conflict or an unanticipated site condition. Misunderstandings between architects, engineers, trades, and owners often accelerate the need for corrections partway through a project.


How AR/VR Solves It:


By immersing project teams in a digital twin of the project, before construction begins, AR/VR helps reveal conflicts and potential mistakes at a stage when they’re infinitely cheaper to fix. If the plumbing layout clashes with the HVAC ductwork, or if an interior finish doesn’t meet a specific fire code requirement, these issues can be identified in a virtual model rather than after physical materials have been installed.


Using AR headsets on-site can let teams overlay digital models onto physical spaces. This quick side-by-side comparison ensures that what’s built matches the approved design, reducing the chance of compounding mistakes.


4. Faster, More Effective Training


The Challenge:


Finding the right talent is only half the battle in today’s labor market. Once hired, workers often need training or at least job-specific onboarding.


Construction sites pose various unique risks, and employees must be aware of hazards before stepping onto the job site. Traditional training or orientation sessions can be time-consuming and are sometimes hard to scale effectively.


How AR/VR Solves It:


VR simulations offer safe, immersive training environments where new (and seasoned) workers can learn about job-specific dangers and protocols without risking injury. By replicating real-world site conditions in a virtual space, trainees can practice operating machinery or navigating hazards under realistic conditions—yet still at zero risk.


Josh Rodgers at Mortenson sees this as a huge advantage:



“We don’t want to go out there winging it. We want to know what to expect. If we can help them be prepared with quick, effective training on what will happen on the job site, then that makes their work a lot easier.”


This also benefits remote education initiatives: training modules can be shared via VR headsets across multiple locations, so workers arrive at the job site already familiar with layout and safety procedures.


5. Enhanced Safety Protocols


The Challenge:


Construction ranks among the most hazardous industries. Job sites are constantly changing, and it’s challenging for safety managers to stay on top of every risk in real time. A simple oversight—like a missing guardrail or an exposed electrical wire—can lead to severe injury or worse.


How AR/VR Solves It:


In addition to training, AR can be leveraged on the job site to highlight dangerous zones and detect anomalies before anyone gets hurt. For instance, workers wearing an AR headset can receive real-time safety alerts or see a visual overlay showing critical areas to avoid. VR-based “hazard recognition” modules allow teams to experience near-miss events virtually, making them better prepared to respond if such situations arise on a real site.


By reducing the frequency of accidents, companies save on lost productivity, medical expenses, and potential regulatory fines while maintaining a safer, more positive work environment.


6. Improved Client Presentations


The Challenge:


Owners and developers increasingly expect hyper-detailed, high-fidelity visualizations before approving designs or granting funding. Gone are the days when a few static 2D drawings would suffice to communicate a million-dollar construction project. Clients want more transparency, deeper collaboration, and the ability to understand exactly what they’ll be getting.


How AR/VR Solves It:


AR/VR experiences allow contractors and designers to give clients a walkthrough of their building—before a single beam is erected. As Will Adams, VR Developer at Mortenson, explains:


“Typically, that part of the design lags. But virtual reality using Unity Technologies and Oculus Quest headsets allowed us to facilitate many people in the space at the same time to make sure expectations were aligned. It’s fully networked, so anybody with a headset can see the other people in the room.”


These virtual walkthroughs help secure stakeholder approvals faster by offering an experiential sense of space. Questions about layout, furniture placement, or equipment footprints can be answered immediately, saving time and ensuring fewer revisions down the line.


7. Accurate Equipment and Layout Planning


The Challenge:


Large, complex facilities—such as hospitals, factories, or microchip plants—feature miles of piping and complex mechanical, electrical, and plumbing (MEP) layouts. Mistakes in design or installation can lead to catastrophic cost overruns and operational issues.


How AR/VR Solves It:


Imagine standing in an empty job site but seeing the future mechanical systems superimposed in true-to-life size via AR. Maintenance teams can weigh in early, ensuring clearance for repairs and verifying that the location of critical valves is both code-compliant and serviceable. This “heads-up” approach prevents bottlenecks, especially in tight spaces.


Josh Cheney from Autodesk recounted visiting a microchip-manufacturing plant and using AR/VR:


“It was nearly four times the size of a football field with 24-foot ceilings. We put on headsets to see the real-world space combined with these models. Watching team members tweak the design and take notes on it in real time was incredible.”


By confirming equipment placement virtually, teams can avoid or drastically reduce costly rework once systems are physically installed.


8. Remote Site Inspections and Progress Tracking


The Challenge:


Project managers, clients, or design teams often can’t visit a site regularly—especially if it’s located far away or if health and travel restrictions limit in-person presence. This can create oversight gaps, where potential issues go unnoticed until they become urgent (and expensive).


How AR/VR Solves It:


With AR-enabled mobile devices or VR setups, remote inspections can be conducted in real time. A site superintendent can wear an AR headset and “stream” the site to remote stakeholders, who see the live scene overlaid with the digital model. Stakeholders can point out potential discrepancies, ask questions, or leave notes without needing to coordinate flights or multiple on-site visits.


This approach also helps track construction progress. Comparing the real environment to the as-designed model identifies if construction is behind schedule, if materials are located in the right places, or if certain installations aren’t matching up with the original plan.


9. More Efficient Collaboration with Specialty Trades


The Challenge:


On a large project, countless specialty trades—electrical, plumbing, HVAC, framing, drywall—must work in lockstep. A single design oversight or a late catch in one trade can disrupt everyone else’s timeline.


How AR/VR Solves It:
By bringing specialty contractors into a
shared virtual space to review 3D models, teams can collectively identify potential bottlenecks. If an electrical conduit blocks an essential drainage route, the plumbing and electrical subcontractors can coordinate fixes immediately rather than discovering the conflict months later.


Julien Faure, General Manager of Verticals at Unity Technologies, notes how it “crowdsources the intelligence” of the entire team:

“The technology lets you start seeing the project through other people’s eyes and from the other disciplines’ perspectives, which drives alignment.”


10. Meeting Rising Client Expectations for Speed and Quality


The Challenge:


Client expectations have soared in recent years. They want faster project delivery, strict budget adherence, and no compromise on quality. Simultaneously, end users—whether it’s a hospital staff or a collegiate athletic department—want spaces that meet their functional needs with precision.


How AR/VR Solves It:


AR/VR allows construction teams to work faster and smarter, addressing design, budget, and schedule constraints in near real time. As
Will Adams points out, Mortenson used VR to help align expectations on a university softball project by creating various layouts, ensuring coaches and players had adequate room to swing bats in batting cages. This level of hyper-collaboration would have been nearly impossible to achieve through standard paper plans.


When it comes to healthcare projects, Mortenson uses VR to simulate operating rooms so surgeons and clinical staff can test layouts. Everything from the angle of overhead lights to the positioning of trays and equipment is previewed virtually, meaning staff can provide feedback immediately. This eliminates the guesswork and delivers final spaces that cater precisely to the end-user needs.


From Crystal Ball to Constructed Reality


In construction, it’s impossible to predict the future with 100% certainty, but AR/VR technologies bring the industry closer than ever to having that elusive crystal ball. By enabling immersive collaboration, bridging the gap between trades, and letting end users experience designs ahead of time, AR/VR boosts efficiency, safety, and overall satisfaction.


As Julien Faure of Unity Technologies puts it:


“VR and AR crowdsource the intelligence that exists across teams that otherwise speak their own languages within their own specialty areas. With the right technology, everyone engaged in the process can understand and take down barriers ahead of time.”

This sentiment is echoed by many who see firsthand how virtual collaboration helps break down silos, unify teams, and deliver results that meet (or exceed) client expectations. By integrating data from multiple systems into a single, robust, 3D environment, AR/VR fosters transparency and insight across the entire project lifecycle.


Putting It All Together: Key Takeaways

  1. Justify Design Decisions and Win Stakeholder Approval Faster
    AR/VR offers a realistic preview of how a new structure will fit into existing surroundings, smoothing the path for official approvals and community acceptance.
  2. Improve Communication and Reduce Conflicts
    Visual immersion eliminates guesswork, minimizing the costly rework often caused by miscommunication and outdated 2D documentation.
  3. Enhance Training and Safety
    From newcomers to seasoned pros, AR/VR simulates risk scenarios in a controlled setting, boosting on-site safety and reducing on-the-job errors.
  4. Expedite Client Decision-Making
    Engaging, interactive VR walkthroughs help clients grasp a project’s design, greatly speeding up approvals and clarifying expectations.
  5. Coordinate Complex MEP Layouts
    Overlaying digital models onto physical sites catches clashes before real-world installation, saving both time and money.
  6. Optimize Equipment and Operational Efficiency
    Maintenance teams can plan better for upkeep, ensuring accessible layouts for repairs and upgrades.
  7. Leverage Remote Site Inspections
    AR/VR solutions help geographically dispersed teams track progress and conduct inspections without significant travel costs or schedule disruptions.
  8. Crowdsource Expertise from Multiple Trades
    Immersive environments unite specialties, from electricians to HVAC installers, in a single “room,” eliminating major design or installation conflicts.
  9. Adapt to Evolving Owner Expectations
    Today’s stakeholders expect digital-savvy solutions. AR/VR meets that demand by delivering efficient, high-quality results under tighter schedules.

Maintain a Competitive Edge
Embracing immersive technology aligns construction firms with innovation and positions them as leaders in a rapidly evolving industry.

Schedule a Demo

Conclusion: Future-Proofing Construction with AR/VR


The rapid adoption of AR/VR in construction is a testament to how these tools solve long-standing problems around scope, schedule, and budget. They bring new ways of communicating, training, and project validation to life—reducing misalignment and bridging the gap between design intent and on-site reality.


As more construction companies incorporate AR/VR into their workflows, we’ll continue seeing a decline in rework costs, faster project approvals, and improved stakeholder satisfaction. Will Adams summarizes the promise of immersive technologies:


“But virtual reality using Unity Technologies and Oculus Quest headsets allowed us to facilitate many people in the space at the same time to make sure expectations were aligned. It’s fully networked, so anybody with a headset can see the other people in the room.”


The industry has already begun to pivot from traditional, manual processes to digital immersion as its new standard. If you’re in construction and haven’t explored the potential of AR/VR yet, now is the time to take a closer look. These technologies can help safeguard against the unknown—they can also revolutionize how you work, bring projects to life in ways you never thought possible, and strengthen your relationships with clients, stakeholders, and project teams.


By addressing design justification, communication, training, client expectations, and more, AR and VR are proving their value as transformative solutions that bolster construction’s triple constraints—scope, schedule, and cost—and set a new benchmark for success in the industry.


TALK TO A PRO

We're here to bring your brand to life!

Stay Connected with BrandXR

Create Augmented Reality for Free!

Create, Publish, and Measure 3D Augmented Reality Experiences Without Having to Code.

Free Trial
By Moody Mattan March 28, 2025
Traditional billboards are evolving beyond static displays into interactive augmented reality (AR) experiences that captivate and engage audiences in unprecedented ways. For marketing executives and outdoor advertising leaders seeking to push the boundaries of out-of-home (OOH) advertising, AR billboards represent the next frontier in consumer engagement. This article explores how to design effective AR billboard campaigns that drive measurable results and create lasting brand impressions. The Evolution of Billboard Advertising: From Static to Interactive Billboard advertising has undergone a remarkable transformation from its humble beginnings as painted signs to today's technologically advanced AR experiences. The trajectory has moved from: Traditional static billboards Digital billboards with rotating content Interactive digital displays Full AR-integrated experiences According to recent industry data, AR-enhanced OOH advertising generates 3.5x higher engagement rates than traditional billboards. For Fortune 1000 companies, this represents a significant opportunity to stand out in crowded marketing environments. Why AR Billboards Are Revolutionizing OOH Advertising AR billboards transcend the limitations of conventional OOH advertising by transforming passive viewing into active participation. This fundamental shift offers several key advantages: Deeper Engagement Metrics Unlike traditional billboards that can only be measured by estimated impressions, AR experiences provide detailed analytics on user interaction. Marketing executives can now track: Activation rates Time spent engaging with AR content Conversion paths from physical to digital touchpoints Social sharing metrics Post-engagement behavior Extended Brand Interactions The average viewer spends 6-8 seconds looking at a traditional billboard. In contrast, AR billboard experiences average 45-75 seconds of active engagement, creating a 7-10x increase in brand exposure time. Personalized Experiences AR allows for dynamic content customization based on: Time of day Weather conditions User demographics Previous interactions Proximity to retail locations Critical Components of Successful AR Billboard Campaigns 1. Seamless Activation The friction between noticing a billboard and engaging with its AR component represents your campaign's most vulnerable point. Industry benchmarks show that each additional step in the activation process reduces participation by approximately 20%. Best Practice: Implement QR codes prominently with clear, concise instructions. Consider NFC or beacon technology for even more frictionless activation for high-traffic urban locations. 2. Compelling Visual Triggers The visual elements that initiate AR experiences must be instantly recognizable while maintaining curiosity value. Case Study: Monster Energy drink deployed AR billboards featuring minimalist design and an animated "scan to reveal" element. These billboards achieved a 37% activation rate, significantly outperforming the industry average of 12-15%. 3. Value-Driven Experiences Successful AR billboard campaigns deliver clear value to participants through: Entertainment (gamification, visual spectacle) Utility (information, wayfinding) Exclusive offerings (time-limited promotions) Social currency (shareable content)  Best Practice: Align the AR experience with your brand's positioning while prioritizing user benefit over overt promotion. Research indicates that AR experiences perceived as useful have a 2.8x higher completion rate than those perceived as purely promotional.
By Moody Mattan March 27, 2025
In today's hyper-competitive digital landscape, marketing leaders are constantly searching for innovative ways to break through the noise and create genuine connections with their audience. Augmented Reality (AR) murals represent one of the most exciting frontiers in experiential marketing, offering a perfect blend of physical artistry and cutting-edge digital engagement. This comprehensive guide explores how Fortune 1000 companies can leverage AR murals to create viral moments that amplify brand presence across social media platforms. The Convergence of Physical Art and Digital Innovation Augmented Reality has transcended its early novelty status to become a powerful marketing tool that bridges the gap between physical and digital experiences. AR murals transform traditional public art into interactive digital gateways that can surprise, delight, and engage audiences in previously unimaginable ways. These installations represent more than just eye-catching artwork—they serve as content-creation machines that turn passive observers into active participants and brand advocates. By integrating AR technology with public art, brands can create immersive experiences that resonate emotionally and technologically. Why AR Murals Are Marketing Gold for Enterprise Brands 1. Creating Unforgettable Brand Experiences In an era where consumer attention is the most valuable currency, AR murals deliver what traditional advertising cannot: genuine surprise and delight. These immersive, interactive installations combine artistic expression with technological innovation to create truly impactful experiences. When consumers encounter an AR mural, they're not just seeing another advertisement—they're participating in an experience worthy of sharing. This emotional connection forms the foundation for viral social media moments, as users naturally want to share unique experiences with their networks. 2. Transforming Audiences into Content Creators The most powerful aspect of AR murals is their ability to transform your audience into a content creation engine for your brand. Each person who interacts with your AR mural becomes a potential content creator, capturing and sharing their experience across multiple platforms. This user-generated content carries exceptional value: It's perceived as more authentic than brand-created content It reaches networks that might be otherwise inaccessible to your brand It generates organic impressions without additional media spend It creates social proof that can influence purchasing decisions AR murals effectively turn your audience into an extension of your marketing team by enabling fans and followers to market for you through shareable, engaging branded content. 3. Optimizing for Data Collection and Engagement Metrics Modern marketing leaders understand that data drives decisions. AR murals deliver creative impact and concrete performance metrics that can inform broader marketing strategies. Through associated AR applications, brands can collect valuable data on: User demographics and engagement patterns Geographic distribution of interactions Time spent engaging with the experience Social sharing patterns and reach Conversion actions taken after engagement This rich data ecosystem allows marketing teams to understand the Who, What, Where, When, and how of audience engagement. We know marketers like numbers and graphs, so we've got you covered! 4. Enhanced Brand Visibility Through Strategic Integration AR murals offer multiple touchpoints for brand integration. From the physical mural itself to the digital experience it unlocks, each element can be strategically designed to showcase sponsor logos, messaging, and media. This layered approach to brand visibility creates multiple impressions within a single experience: The physical mural attracts attention in high-traffic areas The AR experience delivers immersive brand messaging The shareable content spreads brand awareness across social networks The associated digital assets improve search visibility 5. Unmatched Scalability: Design Once, Deploy Infinitely One of the most compelling advantages of AR murals for enterprise marketing leaders is their scalability. BrandXR can scale the campaign to all formats at no additional costs. The image tracking technology that powers AR experiences allows cameras to detect, track, and augment images in the real world. This means a single AR experience can work across multiple physical formats, including: Large-scale murals Billboard advertisements Promotional merchandise like t-shirts Marketing collateral such as stickers Brand-relevant products like skateboards  This "design once, deploy infinitely" approach delivers exceptional ROI by eliminating the need for multiple creative executions across different formats.
Implementing AR Mirrors in Small Retail Spaces
By Moody Mattan March 26, 2025
Implementing AR Mirrors in Small Retail Spaces
AR Billboards vs. Traditional Digital Billboards: ROI Comparison
By Moody Mattan March 25, 2025
AR Billboards vs. Traditional Digital Billboards: ROI Comparison
AR Murals for Public Art: Blending Art and Technology
By Moody Mattan March 24, 2025
AR Murals for Public Art: Blending Art and Technology
AR Mirrors vs. Traditional Retail Displays: A Conversion Rate Comparison
By Moody Mattan March 23, 2025
AR Mirrors vs. Traditional Retail Displays: A Conversion Rate Comparison
The Impact of Location on AR Billboard Performance
By Moody Mattan March 22, 2025
The Impact of Location on AR Billboard Performance
By Moody Mattan March 21, 2025
In the rapidly evolving digital advertising landscape, Augmented Reality (AR) billboards are emerging as powerful tools for brands seeking to create immersive and interactive experiences. Unlike traditional static billboards, AR-enhanced advertisements offer unprecedented opportunities for engagement, data collection, and performance analysis. This article explores how marketers can effectively track engagement and conversion metrics for AR billboard campaigns, providing actionable insights for optimizing return on investment. Understanding AR Billboards AR billboards blend the physical and digital worlds by overlaying computer-generated content onto real-world environments. The content is viewable through smartphones, tablets, AR glasses, or specialized displays. These next-generation advertising platforms transform passive viewing experiences into interactive encounters, allowing consumers to engage with brands in meaningful ways. How AR Billboards Work AR billboards typically operate through one of several mechanisms: Marker-based AR : Using QR codes or visual triggers that, when scanned with an AR-enabled device, launch interactive experiences. Location-based AR : Utilizing GPS coordinates to display virtual content when users are in specific geographic locations. Surface detection : Leveraging camera technology to identify flat surfaces where virtual objects can be realistically placed. Web AR : Browser-based experiences that don't require dedicated app downloads, reducing friction in the user journey. Key Metrics for AR Billboard Campaigns To understand the true impact of AR billboard initiatives, marketers must track specific metrics that capture the unique aspects of augmented reality experiences. Based on the latest XR analytics frameworks, these metrics provide comprehensive insights into campaign performance. Awareness and Reach Metrics Impressions Impressions measure how many times your AR billboard content is displayed, regardless of interaction. For AR campaigns, impressions can be categorized as: Potential impressions : The number of people who pass by the physical trigger point AR trigger views : How many people saw the AR activation prompt App-based impressions : When using a dedicated app, how many times the AR feature was available to users Tracking impressions helps establish the top-of-funnel reach of your campaign and serves as the denominator for calculating engagement rates. Opens The "opens" metric represents the number of times users activate the AR experience, which typically requires deliberate action like scanning a QR code or tapping a button. This metric is crucial as it indicates the effectiveness of your call-to-action and the appeal of your AR concept. A high impressions-to-opens ratio suggests strong initial interest in your campaign. Engagement Metrics Average Session Length One of AR's most valuable metrics is session duration. While traditional billboards may capture attention for mere seconds, compelling AR experiences can engage users for minutes. Longer sessions indicate higher quality engagement and provide more opportunities for brand messaging to resonate. Industry benchmarks suggest that successful AR billboard campaigns achieve average session lengths of 45-75 seconds, significantly outperforming traditional digital advertising formats. Captures The "captures" metric tracks how many users save or capture content from the AR experience. This might include: Screenshots of the AR experience Videos recorded while using the AR feature 3D models or AR filters saved to the user's device Captures represent a deeper level of engagement than mere viewing and often signal content that users find valuable enough to preserve. Engagement Interactions Detailed interaction metrics provide insights into how users engage with specific elements of your AR experience: Tap/click events : How users interact with clickable elements Object manipulation : Tracking when users resize, rotate, or reposition AR elements Feature utilization : Which AR features receive the most attention Progression rates : How many users complete multi-step AR experiences These granular metrics help you identify which aspects of your AR billboard resonate most with audiences, which will inform future design decisions. Visual Attention Heatmaps Advanced AR analytics platforms can generate visual attention heatmaps showing precisely where users focus their attention during the AR experience. These heatmaps reveal: Which elements capture immediate attention How attention shifts throughout the experience Areas that receive minimal engagement Optimal placement for key messaging and calls-to-action Visual attention analysis helps optimize the design of AR experiences to ensure important brand messages receive maximum exposure. Social and Sharing Metrics Social Shares AR billboards have a natural advantage in shareability compared to traditional advertising. Tracking social shares provides insight into how many users find your AR experience compelling enough to share with their networks. This metric encompasses: Direct shares from the AR application Screenshots or recordings shared to social platforms Mentions and hashtags related to your AR campaign High share rates amplify your campaign's reach and serve as powerful social proof, potentially generating earned media beyond your paid advertising investment. Audience Insights Demographics AR platforms can collect rich demographic data about users who engage with your experiences, including: Age ranges Gender distribution Geographic location Device types Language preferences This demographic information helps refine audience targeting for future campaigns and provides valuable insights into which audience segments respond most positively to AR advertising. Conversion Metrics Brand Awareness Lift Measuring changes in brand awareness requires pre- and post-campaign surveys or brand tracking studies. Key indicators include: Brand recall improvements Changes in brand perception Increased brand consideration Message association AR experiences typically generate stronger brand recall than traditional media due to their interactive and immersive nature, with studies showing 70-80% message retention compared to 10-20% for standard advertising. Conversions The ultimate metric for many campaigns is conversion rate – the percentage of users who complete desired actions after engaging with your AR billboard. These actions might include: App downloads Newsletter signups Online purchases Store visits Coupon redemptions Product trial requests  AR campaigns excel at driving specific consumer behaviors when designed with clear conversion pathways and compelling calls-to-action.
How AR Murals Transform Corporate Spaces and Employee Engagement
By Moody Mattan March 20, 2025
How AR Murals Transform Corporate Spaces and Employee Engagement
How AR Mirrors are Revolutionizing the Fitting Room Experience
By Moody Mattan March 19, 2025
How AR Mirrors are Revolutionizing the Fitting Room Experience
Show More
Share by: