Augmented Reality

On Packaging

Augmented Reality (AR) in product packaging is changing the way companies market their products by providing a new and innovative way to engage with customers.

Why should your business be using Augmented Reality (AR) in product packaging?


Companies should be using Augmented Reality (AR) in product packaging to enhance the customer experience and differentiate their products from competitors. AR allows customers to access additional information, product demonstrations, and interactive experiences through their smartphones simply by scanning the packaging. This provides an opportunity for brands to engage with customers in a new and exciting way and build brand loyalty. AR can also be used to reduce product returns by providing customers with a better understanding of the product before they make a purchase. Overall, the use of AR in product packaging provides a unique and valuable experience for customers, helping companies to stand out in a crowded market.


How will Augmented Reality (AR) in product packaging impact the future of e-commerce?



AR in product packaging will have a significant impact on the future of e-commerce by providing customers with a unique and valuable experience, improving customer satisfaction and loyalty, and providing companies with valuable data and insights to improve their e-commerce operations. Furthermore, AR has the ability to make e-commerce more accessible and convenient, especially for customers who prefer to shop online and receive product information without having to leave their homes.

How is Augmented Reality (AR) in product packaging changing the way companies market their product?


Augmented Reality (AR) in product packaging is changing the way companies market their products by providing a new and innovative way to engage with customers. AR allows companies to provide customers with a better understanding of the product, reducing product returns and increasing customer satisfaction. Overall, AR in product packaging is revolutionizing the way companies market their products, providing a valuable and memorable experience for customers that helps to build brand loyalty and stronger relationships.

Drive Foot Traffic with Augmented Reality Murals

Branded Immersive Experiences

How It Works

Augmented Reality (AR) in product packaging is changing the way companies market their products by providing a new and innovative way to engage with customers.

01

Discover

A Creative Director will work with you on vision & visual targets, short-term and long-term goals.

02

Design/Develop

Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.

03

Test

This stage is all about making sure the experience meets the Goals & KPIs and is working as intended without any breaking issues. Internal testing is done during this phase.

04

Publish

This stage is all about getting the client’s final approval of the experience. Client provides confirmation they are happy with the final output and ready to proceed.

Frequently Asked Questions

  • What does the discovery phase look like?

    Sales and Marketing will create a lane of communication with you. They will learn about them and how we can best serve your company and brand.



    Our Creative Director will work with the client on vision & visual targets. In this phase, we'll get to know your short term and long term goals



  • What does the design phase look like?

    Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.



    - A clear understanding will determine the pipeline for development.



  • What does the production and development phase look like?

    At this stage, the art & dev team is heads down, creating the 3D models and content vision of the experience and keeping with weekly milestones and check-ins with clients during critical stages of creation so that the art approval can happen as quickly as possible at the end of the phase.



    Once the creation of art is complete, the internal dev team can now begin the experience. This stage is where the actual product of the experience happens. They will reference the KPIs established during the beginning stages of communications.



  • What are the Different Types of Augmented Reality Experiences?

    Augmented reality experiences can be placed in your physical world using few different techniques.


    1. Image Tracking: AR Murals & AR Artwork
    2. World Tracking: Environment Effects, Place-Down Effects
    3. Face-Tracking: Face Filters
    4. Body Tracking: Virtual try-ons, digital fashion
    5. Hand + Foot Tracking: Virtual try-ons (IE jewelry, sneakers and footwear)
    6. Web-Embed: Try before you buy, product demonstrations

  • Where Can Augmented Reality Experiences be Hosted?

    AR experiences can be launched and hosted across a number of AR-Enabled mobile apps and web browsers.

    • White Label AR App: Electrifly, City Unseen
    • Social AR Apps: Instagram, Facebook, Snapchat, TikTok
    • Web-Based AR: Mobile Browsers (Safari, Chrome)
    • The BrandXR Studio
    • Your Custom AR App created by BrandXR

  • What Makes A Good Image Tracker for Augmented Reality?

    A tracker can be as large or small as you want it to be, as long as the phone camera can focus on the object that’s being tracked. Typically, a great tracker image will have high contrast and well defined lines. Clothing, Accessories, Murals

  • What Types of Media Can be Displayed in an AR Experience?

    Photos, Videos, Audio, Logos. 2D Animation, 3D Animation. Outlinks & Calls to Actions. Interactive UI Elements, Buttons & More. Production Level Special FX. 

  • What different types of artwork can be augmented?

    Any artwork that has a strong image tracker can be brought to life in augmented reality.

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