Augmented Reality Packaging for Beer, Wine, and Spirits

Augmented reality packaging has become one of the fastest-growing use cases of emerging AR-based technology. Some of the largest beverage companies have explored AR filters and AR technology as a way to elevate their brands and convince consumers to engage, try and buy. 

Selling Drinks in the Digital Age: How Augmented Reality Is Revolutionizing Alcohol Marketing

Augmented reality is changing the way we experience alcohol brands. AR allows brands to create interactive experiences that let consumers explore their products in a new and exciting way. This also gives brands an opportunity to stand out from the competition and create a digital trail in the marketplace. 

How is augmented reality changing the way we shop for alcohol brands?


A customer can scan a product in store and receive information such as brand history, ingredients, and reviews. This gives the customer a more informed decision process when choosing among overwhelming choices. Additionally, AR can help brands create a controlled environment that is more engaging and memorable for customers, which can lead to increased awareness and loyalty.


From the brand’s perspective, this also gives them a direct line to consumers at the point of purchase and consumption. AR is a digital glimpse into who your customers are and how they interact with products. When shared on social these experiences can quickly go viral. 


How is augmented reality changing the way we shop for alcohol brands?


19 Crimes, the wine referring to the British prisoners who were sent to Australia in the 18th century, is given customers a look into their namesake’s story thanks to the magic of AR. Download the free app and hold it up to the label which often features an image of a former convict. The characters come to life, explaining what really went down. The experience engages the mind and the taste buds simultaneously. 


This has helped their numbers grow (as seen below) and is a great example of how a brand can harness new technology for an experience that creates a positive buzz. 


  • 19 Crimes Wine By The Numbers 
  • 750M+ impressions
  • 4M+ app downloads
  • 30M+ views of viral fan videos
  • 250% increase in sales

Interactive Packaging for Liquor, Beer, and Wine Industries

Branded Immersive Experiences

Frequently Asked Questions

  • How creative can we get when marketing our brands? Is it just informational?

    No, the sky's the limit! You could create a simulation that lets users mix different ingredients together to create their own drink. This would not only allow customers to get a taste of your products, but also give them a chance to experiment and have fun. 



  • What results have companies seen from similar experiences?

    19 Crimes, the wine referring to the British prisoners who were sent to Australia in the 18th century, is given customers a look into their namesake’s story thanks to the magic of AR. Download the free app and hold it up to the label which often features an image of a former convict. The characters come to life, explaining what really went down. The experience engages the mind and the taste buds simultaneously. 


    This has helped their numbers grow (as seen below) and is a great example of how a brand can harness new technology for an experience that creates a positive buzz. 



    19 Crimes Wine By The Numbers 


    750M+ impressions

    4M+ app downloads

    30M+ views of viral fan videos

    250% increase in sales


  • How is augmented reality changing the way we shop for alcohol brands?

    A customer can scan a product in store and receive information such as brand history, ingredients, and reviews. This gives the customer a more informed decision process when choosing among overwhelming choices. Additionally, AR can help brands create a controlled environment that is more engaging and memorable for customers, which can lead to increased awareness and loyalty.


    From the brand’s perspective, this also gives them a direct line to consumers at the point of purchase and consumption. AR is a digital glimpse into who your customers are and how they interact with products. When shared on social these experiences can quickly go viral. 


  • What does the discovery phase look like?

    Sales and Marketing will create a lane of communication with you. They will learn about them and how we can best serve your company and brand.


    Our Creative Director will work with the client on vision & visual targets. In this phase, we'll get to know your short term and long term goals

  • What does the design phase look like?

    Working with our internal partners, we start to plan out how the experience will work with the technology and platforms’ requirements.


    - A clear understanding will determine the pipeline for development.

  • What does the production and development phase look like?

    At this stage, the art & dev team is heads down, creating the 3D models and content vision of the experience and keeping with weekly milestones and check-ins with clients during critical stages of creation so that the art approval can happen as quickly as possible at the end of the phase.


    Once the creation of art is complete, the internal dev team can now begin the experience. This stage is where the actual product of the experience happens. They will reference the KPIs established during the beginning stages of communications.

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How It Works

Augmented reality packaging has become one of the fastest-growing use cases of emerging AR-based technology. Some of the largest beverage companies have explored AR filters and AR technology as a way to elevate their brands and convince consumers to engage, try and buy.

01

Discover

AR overlays digital information onto the real world and is changing the depth in which we can experience alcohol brands.

02

Design/Develop

AR provides a more engaging experience for consumers by allowing them to interact with typical bottles and cans in an immersive way.

03

Test

AR gives brands an opportunity to stand out on the shelf by creating an entertaining experience.

04

Publish

AR is being used to track drink sales and fan engagement by adding a digital component to a previously analog and untrackable lifecycle.

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