Augmented Reality

for OOH Advertising

Bring OOH Ads to Life With Interactive and Immersive 3D Augmented Reality! 

Talk to an AR OHH Ad Expert

What are Augmented Reality OOH Ads?


Augmented Reality OOH Ads use computer vision to transform static Out-of-home advertisements into interactive and immersive 3D experiences using augmented reality technology. So how does this really work? People scan a QR code on the OOH Ad for easy access to the AR experience and then scan the OOH Ad using their phones. Then BOOM! 3D models and animations pop out of the OOH Ad, and people can play with them like video games!


Engage Your Audience to Create Personalized Branded Content


AR OHH Ads allow viewers to immerse themselves inside the advertisement and share their experience across social media. They can become powerful content creation machines that produce millions of viral fan photos and videos.


Gain valuable insights into your target audience while allowing them to create personalized branded content with interactive AR OHH Ads.

Versatility Across OOH Ad Formats


At BrandXR, we understand that OOH Ads come in all shapes and sizes. That's why our AR technology is designed to integrate with a wide range of OOH Ad formats seamlessly:


Digital Billboards: Elevate your digital displays with interactive AR content. Digital billboards paired with AR can deliver real-time, engaging experiences that captivate audiences.


Traditional Static Billboards: Don’t let the static nature of traditional billboards limit you. With AR, even the most conventional billboards can become interactive canvases, inviting viewers to explore and engage with the content through their smartphones.


Transit Advertising: AR can enhance transit ads by adding layers of interactive content from bus shelters to subway stations. Commuters can scan the ads with their phones to unlock special offers, watch videos, or even play games while they wait.


Large-Scale Billboards: Turn monumental billboard installations into epic AR experiences. Imagine towering billboards that dominate the skyline and provide an immersive, interactive spectacle for viewers below.

Elevate Your Augmented Reality OOH Ads with Augmented Reality

Augmented Reality Billboard Examples

Augmented Reality OOH Advertising Benefits

01

Unforgettable Brand Experiences

Surprise and Delight

Immersive, interactive, and impactful experiences combining art and technology

02

Content Creation Machines

Create a Viral Content Machine

Enable fans & followers to market for you, sharing engaging branded content

03

Engagement Metrics & Data Collections

Understand Who, What, Where, When, How

We know marketers like numbers and graphs so we got you covered

04

Enhanced Brand Visibility

Showcase Sponsor's logos, messaging, and media within the AR Experience and on signage.

05

Design Once, Deploy Infinitely

Scale the campaign to all formats at no additional costs

Image tracking allows cameras to detect, track, and augment images in the real world.

Frequently Asked Questions

Augmented Reality OOH Advertising (FAQ)

  • How Do Augmented Reality Murals work?

    Augmented Reality Murals use computer vision image tracking capabilities to launch interactive and immersive digital experiences on top of physical artwork. Scan the QR Code on the “Make this Mural Come Alive” signage near the artwork to launch the experience. Once the image is recognized by the camera, the AR experience will appear and users can tap on the screen to interact.

  • What is augmented reality artwork?

    Augmented Reality artwork overlays digital objects onto the real world with experiences launched on mobile devices. Some of the most popular augmented reality art use-cases are face filters on Snapchat, Instagram & Facebook.

  • What are the Different Types of Augmented Reality Experiences?

    Augmented reality experiences can be placed in your physical world using few different techniques.


    1. Image Tracking: AR Murals & AR Artwork
    2. World Tracking: Environment Effects, Place-Down Effects
    3. Face-Tracking: Face Filters
    4. Body Tracking: Virtual try-ons, digital fashion
    5. Hand + Foot Tracking: Virtual try-ons (IE jewelry, sneakers and footwear)
    6. Web-Embed: Try before you buy, product demonstrations

  • Where Can Augmented Reality Experiences be Hosted?

    AR experiences can be launched and hosted across a number of AR-Enabled mobile apps and web browsers.

    • White Label AR App: Electrifly, City Unseen
    • Social AR Apps: Instagram, Facebook, Snapchat, TikTok
    • Web-Based AR: Mobile Browsers (Safari, Chrome)
    • The BrandXR Studio
    • Your Custom AR App created by BrandXR

  • What Makes A Good Image Tracker for Augmented Reality?

    A tracker can be as large or small as you want it to be, as long as the phone camera can focus on the object that’s being tracked. Typically, a great tracker image will have high contrast and well defined lines. Clothing, Accessories, Murals

  • What Types of Media Can be Displayed in an AR Experience?

    Photos, Videos, Audio, Logos. 2D Animation, 3D Animation. Outlinks & Calls to Actions. Interactive UI Elements, Buttons & More. Production Level Special FX. 

  • How can I measure the ROI of my Augmented Reality Murals & Experiences?

    Detailed metrics data is provided for each AR experience to measure performance and ROI.  These metrics include impressions, opens, captures, saves, shares, and audience demographics. Another effective way of measuring ROI is to implement an offer or call to action within the AR experience, and compare this data to the goals of the campaign.

  • What are the Benefits of Augmented Reality Murals?

    AR Murals help brands capture audiences with the leading form of content. Social Media campaigns with AR versus traditional social media ads: 


    1. 50% reduction in cost per engagement
    2. 4x time spent looking at ads with AR filters
    3. 10x engagement with ads using AR 

  • How long does it take to produce an AR Mural?

    The timeline of an augmented reality street art mural depends on the complexity and the scope of the project. On average, simple projects can be completed in as little as 2 weeks. 

  • What different types of artwork can be augmented?

    Any artwork that has a strong image tracker can be brought to life in augmented reality.

  • Can murals be 3D?

    Artists have painted in 3D, anamorphic, and Trompe L'oeil styles for ages. Now with augmented reality technology, murals can jump off the wall and immerse the viewer like never before.

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