Add your title here

This is the text area for this paragraph. To change it, simply click and start typing. Once you've added your content, you  can customize its design by using different colors, fonts, font sizes and bullets. Just highlight the words you want to design and choose from the various options in the text editing bar.

This is the text area for this paragraph. To change it, simply click and start typing. After adding your content, you can customize it.

Bring Your Brand

To Life With Augmented Reality!

Training

Increase Skills and Efficiency. Reduce Accidents and Training Costs.

Get Started

Training and Simulation are the fastest growing industry of VR/AR.


Allowing users to "learn while doing" is not only more engaging than other forms of training, but users learn quicker and trainers can get much more accurate data on their training outcomes.


Use Cases: Digital Twins, AR Hotspots, Interactive Step-by-Step Guides, Simulations

eCommerce

Interactions with Products that Feature 3D AR Models Achieve 94% Higher Conversions


Shoppers are 10x more likely to purchase a product after visualizing it in AR and brands are seeing 3x more product engagement. 


Use Cases: "Try Before You Buy" Product Visualizations, Interactive Product Configurators, Virtual Stores

Training

Increase Skills and Efficiency. Reduce Accidents and Training Costs.


Training and Simulation are the fastest growing industry of VR/AR.


Allowing users to "learn while doing" is not only more engaging than other forms of training, but users learn quicker and trainers can get much more accurate data on their training outcomes.


Use Cases: Digital Twins, AR Hotspots, Interactive Step-by-Step Guides, Simulations

Training

Increase Skills and Efficiency. Reduce Accidents and Training Costs.

Get Started

Training and Simulation are the fastest growing industry of VR/AR.


Allowing users to "learn while doing" is not only more engaging than other forms of training, but users learn quicker and trainers can get much more accurate data on their training outcomes.


Use Cases: Digital Twins, AR Hotspots, Interactive Step-by-Step Guides, Simulations

Marketing

Go Viral and Generate Millions of Brand Impressions with User Generated Content


AR Experiences are user-generated content machines that can produce millions of viral fan videos and photos


Use Cases: Bring Print & Packaging to Life with AR, Branded Mini-Games, Social AR Filters, Virtual Events

If you can dream it, we can build it. Collaborate with BrandXR’s Pro Services Team today.

The BrandXR ProServices Team is made of 3D modelers, animators, business strategists, Unity, Unreal, and App developers with decades of experience.



Instagram, FaceBook, Snapchat
TikTok Filters


2D/3D Art & Animation Production


3D Product Visuals & Digital Twins


Custom Android & iOS Apps


Creative as a Service & Metaverse 
Strategy Consulting


Custom Programming & Feature
Development

Apple, Microsoft, Google, NVIDIA, and META have invested billions in the Metaverse.

Learn why?

Moody Mattan, CEO of BrandXR, presented "Welcome to the Metaverse" at TEDxDetroit 2021. Watch the talk to learn important Metaverse concepts and why brands are racing to join the Metaverse.

Let's Connect

Want to create 3D Augmented Reality experiences yourself?

The BrandXR is a No-Code Platform with AI tools to Create, Publish and Measure 3D Augmented Reality Experieces.



AR Insights

By Moody Mattan April 1, 2025
Executive Summary Augmented Reality (AR) “smart mirrors” are emerging as transformative tools in beauty retail, allowing customers to virtually try on makeup in-store with lifelike realism. Leading beauty retailers and brands—including Sephora, L’Oréal, and Estée Lauder—have launched and expanded AR mirrors to enhance the in-store experience, resulting in significant increases in sales conversion, basket size, and customer engagement. In-store AR mirrors address key issues, such as hygiene concerns, limited trial time, and choice overload, by enabling touchless, rapid try-ons of multiple products. The results are notable: Sephora’s AR mirror trials led to an estimated 31% increase in sales , and AR try-on users demonstrate conversion rates up to 90% higher than those who do not engage. Estée Lauder reports that AR experiences yield 2.5 times higher conversion for lipstick purchases, and Clinique’s AI-driven AR mirror increased basket size by 30% while extending dwell time five-fold . Major U.S. beauty chains are adopting AR mirrors as a strategic tool to drive in-store sales and customer loyalty , with international retailers (e.g., Watsons in Asia) experiencing double-digit sales growth after implementing AR mirror experiences. This executive case study examines the business case for in-store AR mirrors, the technology and ecosystem (key providers and partners), and detailed case studies of Sephora, L’Oréal, and Estée Lauder implementations. It also presents key ROI metrics and practical considerations for retail leaders looking to adopt AR mirrors. The evidence indicates AR mirrors are evolving from novelty to an essential part of an omnichannel beauty strategy , merging the convenience of digital try-ons with the tangible services of physical retail to enhance both customer satisfaction and profitability. The Business Case for AR Mirrors For beauty retailers, the in-store AR mirror offers an innovative solution to a longstanding challenge: how to enable customers to confidently try and buy cosmetics with minimal friction. Traditional in-store sampling has limitations — applying and removing multiple products is time-consuming and raises hygiene concerns. AR mirrors address this issue by allowing shoppers to “try on” numerous shades virtually in seconds , without ever touching their face. This establishes a safe and sanitary try-on process , a priority heightened by the pandemic. When testers were removed from many stores in 2020, AR mirrors and virtual try-on tools became essential alternatives, significantly accelerating the adoption of the technology. From a business perspective, AR mirrors drive sales by enhancing customer confidence and encouraging exploration. By visibly “wearing” a new lip color or eyeshadow through AR, customers can discover products they might not have previously considered — effectively expanding their basket . Sephora found that AR experiences foster impulse purchases: its virtual mirror convinced shoppers to buy items they hadn’t initially planned on. The interactive and enjoyable nature of AR also keeps shoppers in the store longer, which generally correlates with higher spending. Industry reports indicate that immersive technology like AR can significantly increase dwell time in retail. In one instance, a beauty AR experience resulted in an average in-store dwell time of over 4 minutes , far exceeding typical engagements. Longer engagement provides more opportunities for associates to upsell and for customers to add items to their cart baskets. Critically, AR mirrors address the “try-before-you-buy” expectation of modern consumers. Over 50% of consumers desire augmented shopping experiences to assist in product selection. By meeting this demand, retailers boost sales in the short term and cultivate brand loyalty. Shoppers view the brand as innovative and customer-centric. The novelty factor of AR mirrors — essentially a magic mirror that instantly showcases new looks — also creates buzz and foot traffic. Executives observe that these tech-driven experiences result in memorable store visits that attract shoppers, despite the convenience of online options. From a financial ROI perspective, multiple data points highlight the business case. Shopify reported that products featuring AR content experienced a 94% higher conversion rate than those without. Perfect Corp (a leading AR provider) commissioned a study revealing that AR try-on use made shoppers 1.6× more likely to purchase and to spend 2.7× more on cosmetics . In other words, AR-driven trials lead to higher conversion rates and increased average order values. These gains can directly enhance same-store sales. Beauty giant L’Oréal estimates that augmented reality and AI initiatives contributed to its e-commerce and in-store sales growth (52% e-commerce growth in 2019) by facilitating more personalized, confident purchases at scale. In summary, AR mirrors align with core retail KPIs: increasing conversion, basket size, dwell time, and customer satisfaction, all of which ultimately drive revenue and profitability. Technology Overview AR mirrors combine augmented reality software, cameras, and display screens in a fixture resembling a vanity mirror or digital kiosk. At the core is real-time facial tracking and rendering technology: a camera captures the customer’s face, and AR software overlays ultra-realistic 3D images of makeup (lipstick, eyeshadow, foundation, etc.) onto the live video feed. Unlike simple 2D photo filters, advanced AR mirrors utilize 3D facial geometry and AI to simulate how products appear from different angles and under various lighting. For example, ModiFace, a pioneer in beauty AR, calibrates its rendering by analyzing how makeup looks on models of different skin tones and lighting conditions, yielding a highly lifelike result. The goal is a virtual application that is nearly indistinguishable from real makeup application. Early augmented reality (AR) mirrors were essentially large screens or tablets that ran AR try-on software. Sephora’s first installations between 2014 and 2016 featured 3D AR mirrors co-developed with ModiFace, which included a camera and screen housed in a vanity-like frame. Today’s implementations vary from full-length smart mirrors to iPad-based kiosks found at beauty counters. For example, the AR mirror launched by MAC Cosmetics in 2017 is a freestanding screen that maps the user’s face 30 times per second, realistically overlaying 30 different eye makeup looks. Other setups, such as Charlotte Tilbury’s “Magic Mirror,” utilize a mirror-shaped display with built-in lighting, evoking the ambiance of a glamorous vanity Crucially, the tech has evolved to require no learning curve from shoppers: no app download or menu navigation is needed . Users simply stand in front of the mirror and see themselves with virtual makeup; the interface often lets them change shades with a simple gesture or tap, or even automatically recommends a look. Keeping the experience seamless is key to encouraging engagement, as noted by AR developers who avoid complex UIs to make mirrors universally inviting . Behind the scenes, AR providers and tech partners create an ecosystem that enables these mirror experiences. In the beauty industry, several specialists stand out (see Table 1). ModiFace , acquired by L’Oréal in 2018, supplies AR and AI technology for makeup try-ons across many of L’Oréal’s 36 brands and has previously collaborated with Sephora and others. Perfect Corp. , the maker of the YouCam Makeup app, offers a turnkey AR mirror solution used by retailers such as Ulta and Watsons; it features patented AgileFace® tracking for high accuracy. Agencies like Holition develop custom AR mirror experiences for luxury brands (e.g., Charlotte Tilbury) with tailored hardware and content. Newer startups (e.g., BrandXR ) concentrate on pop-up AR installations for brands (as seen with Valentino Beauty and Makeup by Mario mirrors). These providers offer features ranging from virtual product try-ons to shade finders and integrated purchase functions (scanning a QR code from the mirror to add the product to the cart). Table 1 compares some leading AR mirror solutions and their notable brand deployments: Table 1. Leading In-Store AR Mirror Solution Providers and Deployments
By Moody Mattan March 28, 2025
Traditional billboards are evolving beyond static displays into interactive augmented reality (AR) experiences that captivate and engage audiences in unprecedented ways. For marketing executives and outdoor advertising leaders seeking to push the boundaries of out-of-home (OOH) advertising, AR billboards represent the next frontier in consumer engagement. This article explores how to design effective AR billboard campaigns that drive measurable results and create lasting brand impressions. The Evolution of Billboard Advertising: From Static to Interactive Billboard advertising has undergone a remarkable transformation from its humble beginnings as painted signs to today's technologically advanced AR experiences. The trajectory has moved from: Traditional static billboards Digital billboards with rotating content Interactive digital displays Full AR-integrated experiences According to recent industry data, AR-enhanced OOH advertising generates 3.5x higher engagement rates than traditional billboards. For Fortune 1000 companies, this represents a significant opportunity to stand out in crowded marketing environments. Why AR Billboards Are Revolutionizing OOH Advertising AR billboards transcend the limitations of conventional OOH advertising by transforming passive viewing into active participation. This fundamental shift offers several key advantages: Deeper Engagement Metrics Unlike traditional billboards that can only be measured by estimated impressions, AR experiences provide detailed analytics on user interaction. Marketing executives can now track: Activation rates Time spent engaging with AR content Conversion paths from physical to digital touchpoints Social sharing metrics Post-engagement behavior Extended Brand Interactions The average viewer spends 6-8 seconds looking at a traditional billboard. In contrast, AR billboard experiences average 45-75 seconds of active engagement, creating a 7-10x increase in brand exposure time. Personalized Experiences AR allows for dynamic content customization based on: Time of day Weather conditions User demographics Previous interactions Proximity to retail locations Critical Components of Successful AR Billboard Campaigns 1. Seamless Activation The friction between noticing a billboard and engaging with its AR component represents your campaign's most vulnerable point. Industry benchmarks show that each additional step in the activation process reduces participation by approximately 20%. Best Practice: Implement QR codes prominently with clear, concise instructions. Consider NFC or beacon technology for even more frictionless activation for high-traffic urban locations. 2. Compelling Visual Triggers The visual elements that initiate AR experiences must be instantly recognizable while maintaining curiosity value. Case Study: Monster Energy drink deployed AR billboards featuring minimalist design and an animated "scan to reveal" element. These billboards achieved a 37% activation rate, significantly outperforming the industry average of 12-15%. 3. Value-Driven Experiences Successful AR billboard campaigns deliver clear value to participants through: Entertainment (gamification, visual spectacle) Utility (information, wayfinding) Exclusive offerings (time-limited promotions) Social currency (shareable content)  Best Practice: Align the AR experience with your brand's positioning while prioritizing user benefit over overt promotion. Research indicates that AR experiences perceived as useful have a 2.8x higher completion rate than those perceived as purely promotional.
By Moody Mattan March 27, 2025
In today's hyper-competitive digital landscape, marketing leaders are constantly searching for innovative ways to break through the noise and create genuine connections with their audience. Augmented Reality (AR) murals represent one of the most exciting frontiers in experiential marketing, offering a perfect blend of physical artistry and cutting-edge digital engagement. This comprehensive guide explores how Fortune 1000 companies can leverage AR murals to create viral moments that amplify brand presence across social media platforms. The Convergence of Physical Art and Digital Innovation Augmented Reality has transcended its early novelty status to become a powerful marketing tool that bridges the gap between physical and digital experiences. AR murals transform traditional public art into interactive digital gateways that can surprise, delight, and engage audiences in previously unimaginable ways. These installations represent more than just eye-catching artwork—they serve as content-creation machines that turn passive observers into active participants and brand advocates. By integrating AR technology with public art, brands can create immersive experiences that resonate emotionally and technologically. Why AR Murals Are Marketing Gold for Enterprise Brands 1. Creating Unforgettable Brand Experiences In an era where consumer attention is the most valuable currency, AR murals deliver what traditional advertising cannot: genuine surprise and delight. These immersive, interactive installations combine artistic expression with technological innovation to create truly impactful experiences. When consumers encounter an AR mural, they're not just seeing another advertisement—they're participating in an experience worthy of sharing. This emotional connection forms the foundation for viral social media moments, as users naturally want to share unique experiences with their networks. 2. Transforming Audiences into Content Creators The most powerful aspect of AR murals is their ability to transform your audience into a content creation engine for your brand. Each person who interacts with your AR mural becomes a potential content creator, capturing and sharing their experience across multiple platforms. This user-generated content carries exceptional value: It's perceived as more authentic than brand-created content It reaches networks that might be otherwise inaccessible to your brand It generates organic impressions without additional media spend It creates social proof that can influence purchasing decisions AR murals effectively turn your audience into an extension of your marketing team by enabling fans and followers to market for you through shareable, engaging branded content. 3. Optimizing for Data Collection and Engagement Metrics Modern marketing leaders understand that data drives decisions. AR murals deliver creative impact and concrete performance metrics that can inform broader marketing strategies. Through associated AR applications, brands can collect valuable data on: User demographics and engagement patterns Geographic distribution of interactions Time spent engaging with the experience Social sharing patterns and reach Conversion actions taken after engagement This rich data ecosystem allows marketing teams to understand the Who, What, Where, When, and how of audience engagement. We know marketers like numbers and graphs, so we've got you covered! 4. Enhanced Brand Visibility Through Strategic Integration AR murals offer multiple touchpoints for brand integration. From the physical mural itself to the digital experience it unlocks, each element can be strategically designed to showcase sponsor logos, messaging, and media. This layered approach to brand visibility creates multiple impressions within a single experience: The physical mural attracts attention in high-traffic areas The AR experience delivers immersive brand messaging The shareable content spreads brand awareness across social networks The associated digital assets improve search visibility 5. Unmatched Scalability: Design Once, Deploy Infinitely One of the most compelling advantages of AR murals for enterprise marketing leaders is their scalability. BrandXR can scale the campaign to all formats at no additional costs. The image tracking technology that powers AR experiences allows cameras to detect, track, and augment images in the real world. This means a single AR experience can work across multiple physical formats, including: Large-scale murals Billboard advertisements Promotional merchandise like t-shirts Marketing collateral such as stickers Brand-relevant products like skateboards  This "design once, deploy infinitely" approach delivers exceptional ROI by eliminating the need for multiple creative executions across different formats.
SHOW MORE
  • What is BrandXR?

    BrandXR Studio No Code Augmented Reality Creation Platform

    BrandXR is a no-code augmented reality platform and award-winning XR studio that allows brands to quickly create, publish, and measure immersive 3D AR experiences without writing a single line of code​​​.


    Our Professional Services Team has decades of experience building Augmented and Virtual Reality Experiences and Games. 


    We're official XR partners of Meta, Snap, TikTok, and Unity. 


  • How Does BrandXR Help My Business?

    Using Augmented Reality powered by BrandXR significantly boosts conversions and engagement. In eCommerce, for example, AR experiences can lead to 11x better conversions and 3x more engagement than traditional websites. Shoppers are 44% more likely to add a product to their cart after viewing it in AR​​. BrandXR also helps businesses generate viral content and collect rich customer data through user engagement metrics​.

  • I don't know how to code. Can I create AR?

    BrandXR Studio No Code Augmented Reality Platform

    Absolutely! The BrandXR Studio no-code platform enables users to create and deploy AR experiences without technical expertise. In minutes, you can upload existing 3D models, use open-source 3D assets, or pull in videos from YouTube to create interactive AR content​​.



    Learn More

BrandXR Frequently Asked Questions (FAQ)

Let's Talk About Your Project

Share by: