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Electrifly is an augmented reality (AR) art company that partners with artists & creators to bring their ideas to life through immersive technologies.

Check out Electrifly's collection of augmented reality art at https://electrifly.co/





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The Story

Electrifly Co. is an augmented reality art and goods company working with artists and brands to create unique AR experiences and interactive products. Electrifly was created by the Mattan brothers (Malik, Zach, Moody) who originally created Detroit-based clothing brand ODRD Collective. With a focus on collaborating with visual artists to produce their work as top quality merchandise, ODRD created a following and reputation for its products and particular art style. After working in mixed reality in Silicon Valley, Moody moved back to Detroit and the brothers put their heads together to incorporate AR experiences into artwork and products. With a new focus on expanding the way art is experienced, they re-branded as Electrifly. With the help of art legend and good friend Jimbo Phillips; the Electrifly brand was born and their first augmented reality goods were released in September 2017.

The Solution

The BrandXR team worked with Electrifly to craft an XR strategy and Augmented Reality App that would be unique, profitable, and scalable. BrandXR helped to design a simple and easy to use AR App along with a variety Augmented Reality art experiences from AR merchandise to AR murals and projection mapping.

The Results

Electrifly is a leading brand for interactive & immersive art. They now collaborate with talented artists, creators, brands, and music festivals from around the world and create mind-bending experiences.

  1. Electrifly has earned media mentions in the following publications:

    1. Crain’s Detroit - Augmented reality is coming soon to a mural near you

    2. Detroit Metro Times - 'Augmented reality' mural planned for Detroit

    3. Daily Detroit An Augmented Reality Mural Could Be Coming To Detroit - Daily Detroit